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The Technology Powering Qatar’s FIFA World Cup 2022

A series of technology firsts will help make the World Cup a more immersive event for football fans, boost Qatar’s sustainability credentials, and help to keep the scorching heat at bay.

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the technology powering qatar's fifa world cup 2022

Qatar is the smallest nation to host a World Cup tournament, and it’s also the first Middle Eastern country with the same honor. As well as being notable as an “out of season” event, the FIFA World Cup 2022 will also feature several technological innovations.

Here are some of the more exciting examples we’ve unearthed so far:

Robo-Ref

The most notable feature of Qatar 2022 will likely be the high-tech match balls, which have been upgraded with FIFA’s “Semi-Automated Offside Technology”, an enhanced version of existing VAR systems (video assistant referees).

The official ball of the tournament is called “Al Rihla” (Arabic for “The Journey”) and is packed with the latest Adidas Suspension System, which can log its position on the pitch at a staggering 500 times per second. Each venue will be installed with 12 dedicated cameras to monitor the ball position and 29 points of each player’s body, with AI processing data in real time.

As well as helping with contentious match decisions, the new technology will also be used to create dynamic replay animations that can be displayed during broadcasts, or on the big screens of the event’s stadiums.

Advanced Stadium-Cooling

The temperatures of a Qatari summer are no joke at the best of times, and could prove debilitating for spectators and potentially deadly for pro footballers.

Saud Abdulaziz Abdul Ghani from Qatar University‘s College of Engineering has come up with an answer that mimics how a car’s air-con system works. The ingenious invention uses a mixture of insulation and “targeted cooling” through grills in the stands and nozzles on the pitch. The result is improved air circulation, which can be filtered, cooled to 18 degrees Celsius, and pushed back into the stadium.

The technology is thought to be up to 40% more sustainable than a traditional cooling system. It only needs to be used two hours before an event, reducing energy consumption considerably over conventional methods. Along with high-tech retractable roofing, Dr. Saud hopes that stadiums around the globe will eventually adopt his inventions.

A Lego-Style Stadium

The Lusail Iconic Stadium is undoubtedly the most prestigious venue of the FIFA World Cup 2022 event. However, another stadium at Ras Abu Aboud, known as “Stadium 974,” takes the prize for ingenuity.

Qatar’s government was keen to avoid building venues that were of limited appeal to the community after the event had finished. To that end, Stadium 974 is the first collapsible venue to feature in the World Cup, being constructed from repurposed shipping containers.

The 974 containers (hence the name) have been modified to hold seating, bathrooms, and every other element of a stadium, with the intention that they can either be rebuilt into several smaller venues or sent overseas for future events.

According to FIFA, the Stadium 974 concept brings a new level of sustainability to football stadium design. However, it should be noted that the vast Lusail Iconic Stadium will also eventually be repurposed as the centerpiece of a new metropolis to be known as Lusail City. The stadium’s infrastructure is set to be converted into a community space, with schools, shops, cafés, sporting facilities, and health clinics.

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LUVED Is A New Curated Preloved Marketplace For The UAE

Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.

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luved is a new curated preloved marketplace for the uae

Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.

The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.

Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.

An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.

Also Read: Logitech’s New Folding Mouse Is Designed For Work On The Go

“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.

The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.

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