News
FIFA Will Use AI To Protect Footballers From Hate Speech
The new tool will look for recognized hate speech terms on social media platforms and prevent comments that contain them from reaching their intended recipients.
The FIFA World Cup 2022 in Qatar is scheduled to take place in five months, and football fans around the world are already looking forward to the spectacle. Unfortunately, not all fans express their excitement or disappointment nicely.
According to FIFA’s recently published report, which examined over 406,987 social posts across Twitter and Instagram targeting players and coaches for the EURO 2020 Final (England versus Italy) and AFCON 2022 Final (Senegal versus Egypt), 55 percent of players in both tournament finals received some form of online abuse.
The two most common types of online abuse were homophobic slurs and racism, with a majority of abusers coming from the player’s home nation.
Determined to protect players from the abuse they receive online, FIFA has partnered with FIFPRO, a worldwide representative organization for professional footballers, to launch AI-powered in-tournament moderation tools.
“Our duty is to protect football, and that starts with the players who bring so much joy and happiness to all of us by their exploits on the field of play,” said FIFA President Gianni Infantino. “We want our actions to speak louder than our words and that is why we are taking concrete measures to tackle the problem directly.”
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The new tool will look for recognized hate speech terms on social media websites and prevent comments that contain them from reaching their intended recipients and their following, minimizing their reach. FIFA could also report abuse to the relevant social networks and contact law enforcement authorities to further investigate.
“This detection is not only there to protect football and to avoid the damaging effects that these posts can cause, but also to educate current and future generations who engage with our sport on social media as well as on the field of play,” added the FIFA President.
The role of artificial intelligence in the detection of hate speech is growing rapidly. In the first quarter of 2020, Facebook, estimated that AI proactively detected 88.8 percent of the hate speech content the social network removed, an increase of 8.6 percent compared with the quarter before that.
News
Yango Enhances Yasmina AI For Improved Conversations
The tech company has upgraded its AI assistant to deliver enhanced creativity, deeper conversations, and advanced bilingual translation.
Global technology company Yango Group has announced a significant upgrade to the large language model (LLM) powering its AI assistant, Yasmina. This enhancement allows Yasmina to deliver more accurate, nuanced, and context-aware responses in Arabic and English, improving interactions and user experience across the Middle East region.
The upgrade is part of a phased rollout of YangoAI, the company’s suite of advanced AI technologies specifically adapted to regional needs. As a result, Yasmina now offers 38% more accurate and timely responses in Arabic, made possible by an enhanced ability to analyze web documents. Additionally, unnecessary answer refusals have been reduced by almost 50%, ensuring smoother and more engaging conversational experiences.
One of the most notable new capabilities of Yasmina is its expanded bilingual translation skill. The improved assistant empowers bilingual users, educators, language learners, and content creators to seamlessly translate conversations between Arabic and English, facilitating better communication and understanding.
Beyond translation, Yasmina can now provide highly contextual recommendations for everyday activities and lifestyle choices. Users seeking personalized suggestions — for instance, how to spend a day in Dubai exploring both modern and traditional attractions — will experience enhanced clarity and precision from the assistant.
The assistant’s upgraded functionality also aids users with tasks such as real-time currency conversion, homework support that encourages independent thinking, creative brainstorming, poetry and storytelling, and even providing riddles suitable for children.
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“With more precise and culturally aware responses, along with additional skills, Yasmina’s latest upgrade positions it as a trusted everyday companion,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. “From creative storytelling to translation, we are enriching lives with human-centered AI and making innovation more accessible to all. As the region embraces digital transformation, we continue to enhance our AI assistant, aiming to make it even more helpful, versatile, and relevant”.
YangoAI’s continuous training on region-specific data ensures that Yasmina and other Yango services authentically reflect local culture and user expectations across the Middle East.
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