News

Paymob Announces New UAE Regional Hub

As the MENAP’s leading payment facilitator embarks on its next phase of expansion, it will open a new hub to serve the region’s growing number of micro businesses.

Published

4 years ago

November 2, 2022

Nour Nasir

Paymob has just announced that it will expand into the United Arab Emirates and open a regional hub in the country after a successful round of Series B funding overseen by PayPal.

The UAE expansion will be focused on “empowering (SMEs) and microbusinesses across the seven Emirates, with best-in-class digital payments solutions that drive growth in the digital economy”, Paymob said in a recent press release.

Paymob has already appointed veteran Emirati financial services guru Omar Haddad as its General Manager for the UAE expansion. He’ll be responsible for building a 150-strong team of payment professionals in this new market.

“The UAE is a dynamic ecosystem that fosters entrepreneurship and innovation, largely enabled by tremendous support from the public sector. There are currently over 400,000 businesses in the UAE, 61% of which are microbusinesses and 38% are SMEs. We see a massive opportunity to serve this market segment. Our goal over the next three years is to empower 15% of those merchants with the latest payment technologies to fuel their growth and further digitize the economy,” says Islam Shawky, Paymob CEO and Co-founder.

Also Read: 10 Best VPN Services For The Middle East In 2023 (Free & Paid)

As a market leader in the digital payment sector in the MENAP region, Paymob currently caters to over 16.5 million registered users on its mobile wallet infrastructure. The company offers one of the most comprehensive payment platforms for MENAP businesses, and includes over 40 online and physical payment methods via its point-of-sale systems, online gateway, and app.

Paymob currently holds an 87% share of all of the mobile wallet processing volumes in Egypt, and in 2021, it partnered with Mastercard to offer the country’s first “Tap-on-Phone” contactless solution. The payments giant hopes to roll out the same tech to UAE businesses and their customers in 2023 and aims to help companies of all sizes deliver a frictionless and seamless digital payment experience.

Related Topics:FinTech Paymob United Arab Emirates

Up Next

DJI Has Released A More Affordable Mavic 3 Drone

Don't Miss

The Technology Powering Qatar’s FIFA World Cup 2022

Click to comment

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.