News
Plans Underway For Massive Middle East Autonomous Freight Network
DP World and Einride will develop the largest electric, autonomous freight mobility operation in the region at Jebel Ali Port.
Dubai-based logistics company DP World has joined forces with Einride, a leader in freight mobility, to electrify container movements at Jebel Ali Port. The initiative will enhance efficiency and eco-friendliness at the world’s 10th busiest sea logistics hub. The groundbreaking plans include the largest deployment of electric, autonomous freight mobility across the Middle East, revolutionizing regional freight transportation.
The collaboration will begin in late 2024 and aims to ramp up swiftly to accommodate around 1,600 container movements daily. A fleet of 100 interconnected electric trucks will facilitate the expansion, overseen by Einride Saga, the company’s digital platform engineered to optimize electric and autonomous freight operations. A pilot for the autonomous vehicles is scheduled for rollout in 2025.

At full operational capacity, the venture will reduce carbon dioxide emissions annually by up to 14,600 tonnes and nitrogen oxides by 158 tonnes.
“DP World is committed to making trade smarter, faster, and more sustainable, and our new partnership with Einride aligns perfectly with our vision,” explained Abdulla Bin Damithan, CEO and Managing Director of DP World GCC. “We have already made significant progress in electrifying and automating our terminals at Jebel Ali Port, and by leveraging Einride’s cutting-edge technology, we can take that to the next level,” he added.
Also Read: Joby To Establish All-Electric Air Taxi Ecosystem Across The UAE
Robert Falck, CEO and Founder of Einride, added: “Our collaboration underscores a shared dedication to sustainability and innovation, merging Einride’s expertise in electrification and autonomous technology with DP World’s global logistics leadership […] This collaboration showcases the effectiveness of combining visionary ideals with decisive action, paving the way for a more resilient future”.
The partnership represents a cornerstone of Einride’s larger strategy with the UAE Government, helping to accelerate the transition to sustainable shipping practices. Einride’s ecosystem, featuring electric and autonomous vehicles, charging infrastructure, and cutting-edge technology, will be deployed extensively across the Falcon Rise grid, heralding a greener, more efficient freight-shipping future.
News
Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch
The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.
Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.
Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.
Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.
Also Read: How To Find & Cancel Pending Instagram Requests
Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.
