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Qatar Airways Unveils The World’s First AI Cabin Crew

The Gulf carrier has set new standards by being the first to use AI to improve passenger experiences.

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qatar airways unveils the world's first ai cabin crew sama 2.0
Qatar Airways

National carrier Qatar Airways has unveiled Sama 2.0, the world’s first AI-enhanced “digital human cabin crew” at ITB Berlin 2024. Sama, meaning “sky” in Arabic, can learn from passengers to enhance her responses. She even has a backstory of growing up in Doha and undergoing specialist training as a flight attendant.

The updated version 2.0 of Sama provides responses in real-time and can answer FAQ-style queries, brief passengers on their destinations, and offer support and advice. Sama is accessed through QVerse, Qatar Airways’ latest digital platform, and can also be found in the airline’s official app.

Sama was developed in collaboration with UneeQ, a company specializing in “digital humans” for corporate branding projects.

Qatar Airways is experiencing a significant surge in demand as travel recovers after the pandemic. According to Chief Commercial Officer Thierry Antinori, customers are becoming more selective with their travel decisions and often opting for higher-quality options.

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The shift in consumer behavior is beginning to drive a wider gap between top-tier airlines and more budget-oriented options. As a result, Gulf carrier Qatar Airways finds itself in a price and quality bracket that includes powerhouses like Emirates and Etihad, which explains the push for innovative experiences from technologies like Sama 2.0.

Despite intense competition, Qatar Airways has experienced a 31% increase in traffic this year, which can be attributed to the expansion of its network and an overall surge in global travel.

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Lebanon Ministers Meet Visa Over National Digital Payment Platform

Finance and technology ministers say a comparative study and roadmap will follow before any decision on adopting a model.

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lebanon ministers meet visa over national digital payment platform

Lebanon’s finance and technology ministers met representatives from Visa last week to discuss a proposed unified national digital payment platform for government services, according to a readout from the Ministry of Finance.

The meeting brought together Finance Minister Yassin Jaber, Minister of State for Technology and Artificial Intelligence Kamal Shehadeh, a Visa delegation, and experts from both ministries. Discussion focused on whether Lebanon could establish a single platform through which citizens and institutions would pay taxes, fees, fines and other official transactions electronically, using mobile phones and other digital channels.

The Visa delegation presented examples from countries that have adopted unified government payment platforms, including the United Arab Emirates, Singapore, Estonia and Jordan. According to the readout, the examples were presented as having increased collection rates and expanded financial inclusion.

Talks covered settlement mechanisms, direct transfer to the treasury account, financial reconciliation, risk management, cybersecurity, fees, and an operational model that would involve the private sector. The parties agreed to continue technical and institutional consultations, prepare a comparative study, and develop an implementation roadmap before any decision on adopting a model for Lebanon.

Jaber said the Ministry of Finance had already enabled citizens to pay using credit cards and e-wallets through transfer companies, but described the proposed platform as a further step. He framed the development of electronic payment and collection systems as a priority within the ministry’s modernization plan.

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Shehadeh outlined the citizen-facing concept as a single mobile application through which users could settle obligations to ministries, government institutions and other bodies.

“The idea, in short, is that any citizen downloads an application on their mobile phone, through which they can pay all service obligations for all ministries, government institutions, or those owned by the Lebanese state, and others as well, as the platform is not limited only to state institutions,” he said.

Shehadeh added that the platform would not displace banks and money transfer companies that currently provide collection services to the state, calling it complementary to their work.

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