News
Qatar Hosts Middle East’s First Metaverse FIFA Gaming Tournament
All viewers will receive free NFTs from Ooredoo Nation, which they can exchange for merchandise, use to meet the players and various influencers, or keep for investment purposes.
Qatar’s first metaverse FIFA gaming tournament is in full swing.
EA Sports FIFA 22 Champions Cup, as the tournament is called, is taking place at Aspire Ladies Sports Hall in Doha, giving eSports fans from around the world the chance to see leading FIFA players compete for the title.
In total, 12 top EA Sports FIFA 22 players are participating in the tournament, along with 4 regional players who have unlocked the opportunity to experience what it’s like to compete with professionals through Ooredoo Nation – Gamers’ Land online qualification games.
The best player will win $25,000, the second-best player will win $15,000, and the third- and fourth-best players will win $5,000, a grand prize of $50,000 in total.
To make the tournament more fun for those who are just watching and cheering their favorite players on through the screen, plenty of opportunities for viewers to interact with each other and players alike are provided throughout the tournament.
What’s more, all viewers receive free NFTs from Ooredoo Nation – Gamers’ Land, which they can exchange for merchandise, use to meet the players and various influencers, or keep for investment purposes.
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“We are proud and excited to be venturing into the world of Web 3.0 technologies with this latest eSports development, which aligns perfectly with our strategic commitment to investment in innovation,” said Nasser bin Hamad bin Nasser Al Thani, Chief Commercial Officer at Ooredoo.
If you would like to experience EA Sports FIFA 22 Champions Cup yourself, then head over to its official website. Alternatively, you can watch it at any time on YouTube.
In the UAE, Saudi Arabia, and Egypt, there are currently more than 65 million gamers, and the MENA region is one of the world’s fastest-growing gaming and eSports markets.
News
A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine
Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.
Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.
Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.
“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.
The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.
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“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.
The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.
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