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Qatar Hosts Middle East’s First Metaverse FIFA Gaming Tournament

All viewers will receive free NFTs from Ooredoo Nation, which they can exchange for merchandise, use to meet the players and various influencers, or keep for investment purposes.



qatar hosts middle east's first metaverse fifa gaming tournament

Qatar’s first metaverse FIFA gaming tournament is in full swing.

EA Sports FIFA 22 Champions Cup, as the tournament is called, is taking place at Aspire Ladies Sports Hall in Doha, giving eSports fans from around the world the chance to see leading FIFA players compete for the title.

In total, 12 top EA Sports FIFA 22 players are participating in the tournament, along with 4 regional players who have unlocked the opportunity to experience what it’s like to compete with professionals through Ooredoo Nation – Gamers’ Land online qualification games.

The best player will win $25,000, the second-best player will win $15,000, and the third- and fourth-best players will win $5,000, a grand prize of $50,000 in total.

To make the tournament more fun for those who are just watching and cheering their favorite players on through the screen, plenty of opportunities for viewers to interact with each other and players alike are provided throughout the tournament.

What’s more, all viewers receive free NFTs from Ooredoo Nation – Gamers’ Land, which they can exchange for merchandise, use to meet the players and various influencers, or keep for investment purposes.

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“We are proud and excited to be venturing into the world of Web 3.0 technologies with this latest eSports development, which aligns perfectly with our strategic commitment to investment in innovation,” said Nasser bin Hamad bin Nasser Al Thani, Chief Commercial Officer at Ooredoo.

If you would like to experience EA Sports FIFA 22 Champions Cup yourself, then head over to its official website. Alternatively, you can watch it at any time on YouTube.

In the UAE, Saudi Arabia, and Egypt, there are currently more than 65 million gamers, and the MENA region is one of the world’s fastest-growing gaming and eSports markets.


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Yalla!Hub Forms New Partnership With WEE Marketplace

The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.



yalla!hub forms new partnership with wee marketplace

After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.

“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.

wee marketplace delivery driver

Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.

“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.

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The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.

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