News

Riyadh Will Become Home To The Second Snap Creator Studio Globally

AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

Published

3 years ago

November 4, 2021

David Morelo

riyadh will become home to the second snap creator studio globally

Snap has announced that it will launch its second Snap Creator Studio in 2022, and the company chose Riyadh as its location.

The first Creator Studio was opened by Snap in Paris to support local creators in delivering experiences for Snapchat and provide publisher brands with a physical point of contact. The Riyadh location, the first of its kind in the region, will serve the same purpose.

Saudi Arabia was an easy choice for Snap because Snapchat has a monthly addressable reach of more than 19.5 million in the Kingdom, with 90 percent of its users being 13-34-year-olds, a demographic that advertisers see as highly attractive.

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.

Snap hopes that the Creator Studio will help attract talented content creators, Lens developers, and people interested in working on Snapchat Games, Minis, Layers, and other offerings. Drawing on its global network of creatives and technical experts, it will provide ample in-person and virtual skill-sharing opportunities.

“The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors,” added Freijeh.

Also Read: SpaceX To Launch The Arab World’s Most Advanced Satellite In 2023

Inspiring the next generation of Snap creators shouldn’t be too difficult because over 80 percent of consumers in Saudi Arabia already believe that Augmented Reality (AR) will be both useful and important in the next five years, according to Snap’s own data.

Several major tech companies have very recently announced their push towards the metaverse, most notably Meta and Microsoft. AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

News

NASA Forms New Partnership With Saudi Space Agency

The pair will collaborate on the Center for Space Futures, advancing space tech by bringing together public and private stakeholders.

Published

3 days ago

May 16, 2024

Nour Nasir

Saudi Space Agency

Saudi Arabia’s space industry is on the brink of substantial expansion after generating $400 million in revenue in 2022, according to a report by the Saudi Communications, Space and Technology Commission.

Now, in a new venture with NASA, plans for a “Center for Space Futures” are set to further drive the Kingdom’s aspirations of becoming a leading player in space exploration and technology.

Capturing moments from the joint delegation visit with leaders from the Saudi and American Space Agencies @NASA to @PSU_RUH, along with scenes showcasing the audience's engagement. pic.twitter.com/oB1cFTiRNl

— وكالة الفضاء السعودية (@saudispace) May 14, 2024

The partnership between NASA and Saudi Arabia goes beyond economic advantages. The pair have already cooperated on preliminary work for the Artemis II lunar mission, which is slated for a September 2025 launch and aims to land astronauts near the moon’s South Pole.

Also Read: Plans Underway For Massive Middle East Autonomous Freight Network

During a visit to the capital, Riyadh, NASA Administrator Bill Nelson emphasized in a TV interview the broader objectives of the collaboration, which encompass “returning to the moon and then [to] Mars” while utilizing space exploration to glean important insights into climate change. The NASA spokesman also reiterated the space agency’s dedication to collaborating with Saudi Arabia on other future ventures.