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Samsung Launches SmartThings Pro For Gulf’s B2B Sector

The platform offers AI-driven automation to schools, offices, and hotels, optimizing cooling and energy use while supporting smart city goals.

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samsung launches smartthings pro for gulf's b2b sector
Samsung

Samsung Gulf Electronics has introduced SmartThings Pro, an advanced smart technology platform designed to tackle the unique challenges faced by businesses operating in an extreme climate and fast-moving market. Expanding on the Korean tech giant’s existing smart home innovations, SmartThings Pro brings enhanced automation, efficiency, and intelligent management to commercial and public sector spaces.

Ayman Al Hamalawi, Director and Head of the Air Conditioning Division at Samsung Gulf Electronics, emphasized the platform’s impact: “SmartThings Pro represents a pivotal moment in the evolution of smart building management across the region. We have developed this platform with a deep understanding of the region’s specific challenges, particularly in managing cooling efficiency and energy consumption in our extreme climate. SmartThings Pro not only addresses these challenges head-on but also aligns with the ambitious sustainability goals and smart city initiatives of the GCC nations”.

Samsung is stepping up its game by offering enterprise-grade solutions to tackle the Gulf’s pressing concerns — rising temperatures, high energy consumption, and increasingly ambitious sustainability requirements. As global temperatures climb, businesses enter a frustrating cycle: increased cooling demands lead to higher energy use and therefore, greater carbon emissions.

samsung smartthings pro gulf

SmartThings Pro counters this problem with an AI-powered HVAC management system, optimizing cooling performance while minimizing electricity consumption, especially during the region’s scorching summer months. The feature is known as “proactive loss detection and energy optimization” which offers detailed, location-based reports, enabling businesses to fine-tune their operations and cut unnecessary energy expenses.

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Like its home automation cousin, the SmartThings Pro platform seamlessly integrates multiple devices within commercial environments like hotels and office buildings. It enables centralized management of air conditioning, humidity levels, lighting, security cameras, smart signage, temperature controls, and even televisions. Additionally, SmartThings Pro supports third-party devices such as locks, speakers, and sensors, offering a comprehensive automation solution.

Overall, SmartThings Pro represents a major leap forward in commercial IoT technology, offering Gulf enterprises a competitive edge through advanced automation and sustainability-focused solutions. By combining Samsung’s AI expertise with real-world business demands, it creates an adaptable ecosystem that evolves with company needs. Enterprise clients also gain access to customizable APIs for seamless integration, unlocking smarter resource management.

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Nano Banana 2 Arrives In MENA For Google Gemini Users

Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.

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nano banana 2 arrives in mena for google gemini users
Google

Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.

The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.

Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.

The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.

Also Read: RØDE Adds Direct iPhone Pairing To Wireless GO And Pro Mics

Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.

By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.

The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.

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