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Samsung Launches SmartThings Pro For Gulf’s B2B Sector

The platform offers AI-driven automation to schools, offices, and hotels, optimizing cooling and energy use while supporting smart city goals.

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samsung launches smartthings pro for gulf's b2b sector
Samsung

Samsung Gulf Electronics has introduced SmartThings Pro, an advanced smart technology platform designed to tackle the unique challenges faced by businesses operating in an extreme climate and fast-moving market. Expanding on the Korean tech giant’s existing smart home innovations, SmartThings Pro brings enhanced automation, efficiency, and intelligent management to commercial and public sector spaces.

Ayman Al Hamalawi, Director and Head of the Air Conditioning Division at Samsung Gulf Electronics, emphasized the platform’s impact: “SmartThings Pro represents a pivotal moment in the evolution of smart building management across the region. We have developed this platform with a deep understanding of the region’s specific challenges, particularly in managing cooling efficiency and energy consumption in our extreme climate. SmartThings Pro not only addresses these challenges head-on but also aligns with the ambitious sustainability goals and smart city initiatives of the GCC nations”.

Samsung is stepping up its game by offering enterprise-grade solutions to tackle the Gulf’s pressing concerns — rising temperatures, high energy consumption, and increasingly ambitious sustainability requirements. As global temperatures climb, businesses enter a frustrating cycle: increased cooling demands lead to higher energy use and therefore, greater carbon emissions.

samsung smartthings pro gulf

SmartThings Pro counters this problem with an AI-powered HVAC management system, optimizing cooling performance while minimizing electricity consumption, especially during the region’s scorching summer months. The feature is known as “proactive loss detection and energy optimization” which offers detailed, location-based reports, enabling businesses to fine-tune their operations and cut unnecessary energy expenses.

Also Read: Anthropic’s Claude 3.7 Sonnet Introduces Hybrid Reasoning

Like its home automation cousin, the SmartThings Pro platform seamlessly integrates multiple devices within commercial environments like hotels and office buildings. It enables centralized management of air conditioning, humidity levels, lighting, security cameras, smart signage, temperature controls, and even televisions. Additionally, SmartThings Pro supports third-party devices such as locks, speakers, and sensors, offering a comprehensive automation solution.

Overall, SmartThings Pro represents a major leap forward in commercial IoT technology, offering Gulf enterprises a competitive edge through advanced automation and sustainability-focused solutions. By combining Samsung’s AI expertise with real-world business demands, it creates an adaptable ecosystem that evolves with company needs. Enterprise clients also gain access to customizable APIs for seamless integration, unlocking smarter resource management.

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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

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rabbit expands hyperlocal delivery service in saudi arabia
Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.

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