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Samsung Unpacked 2024: Key Product Announcements
The hotly anticipated Galaxy Unpacked event showed off the company’s premium new smartphones for the first time, and revealed an unexpected new wearable.
South Korean tech giant Samsung has started 2024 by unveiling the Galaxy S24 series at the highly anticipated Galaxy Unpacked event. The new smartphones come equipped with on-device generative AI, enhanced specifications, and upgraded camera capabilities.
As customary for Samsung’s early-year events, the S24 flagship phones took center stage. This year, the spotlight was on generative AI, a technology that has gained prominence with the arrival of ChatGPT, Google Bard and more. The Galaxy S24 series is among the first phones to launch with Qualcomm’s cutting-edge Snapdragon 8 Gen 3, which features on-device generative AI capabilities.
The S24 series combines on-device and cloud-based generative AI, referred to as Galaxy AI, to deliver a range of innovative features. Some of these features, like live translation and text message tone suggestions, may sound familiar, while others, such as converting regular-speed videos into slow-motion by generating extra frames, are entirely new.
The top-tier model in the S24 series, the Galaxy S24 Ultra, has received substantial upgrades. It now boasts a titanium body, a 50-megapixel 5x optical camera for sharper distance photography (replacing the 10-megapixel 10x optical zoom camera), and comes with 12GB of RAM.
The standard S24 and S24+ models have fewer upgrades, with slightly larger screens and improved resolutions compared to their predecessors. The S24+ now shares the same Quad HD Plus resolution display as the S24 Ultra. Battery capacities have also increased slightly.
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Samsung has also stepped up efforts to incorporate more recycled materials in the devices, including using cobalt in batteries and rare earth elements in speakers. Notably, Galaxy S24 phones will now receive seven years of Android and security updates, extending their lifespan into 2031.
Towards the end of the event, Samsung unveiled upcoming enhancements to Samsung Health, particularly in the realm of sleep tracking and other health metrics. The event’s climax was the surprise announcement of the Galaxy Ring, a device expected to be equipped with various sensors for continuous health monitoring throughout the day.
Samsung Galaxy S24 Pricing
Pricing for the Samsung Galaxy S24 starts at $800, the S24+ begins at $1,000, and the S24 Ultra will set enthusiasts back $1,300. Prices are in line with last year’s models, with the increase in the S24 Ultra attributed to the use of more durable materials.
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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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