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Samsung Unpacked 2024: Key Product Announcements

The hotly anticipated Galaxy Unpacked event showed off the company’s premium new smartphones for the first time, and revealed an unexpected new wearable.

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Samsung

South Korean tech giant Samsung has started 2024 by unveiling the Galaxy S24 series at the highly anticipated Galaxy Unpacked event. The new smartphones come equipped with on-device generative AI, enhanced specifications, and upgraded camera capabilities.

As customary for Samsung’s early-year events, the S24 flagship phones took center stage. This year, the spotlight was on generative AI, a technology that has gained prominence with the arrival of ChatGPT, Google Bard and more. The Galaxy S24 series is among the first phones to launch with Qualcomm’s cutting-edge Snapdragon 8 Gen 3, which features on-device generative AI capabilities.

The S24 series combines on-device and cloud-based generative AI, referred to as Galaxy AI, to deliver a range of innovative features. Some of these features, like live translation and text message tone suggestions, may sound familiar, while others, such as converting regular-speed videos into slow-motion by generating extra frames, are entirely new.

The top-tier model in the S24 series, the Galaxy S24 Ultra, has received substantial upgrades. It now boasts a titanium body, a 50-megapixel 5x optical camera for sharper distance photography (replacing the 10-megapixel 10x optical zoom camera), and comes with 12GB of RAM.

The standard S24 and S24+ models have fewer upgrades, with slightly larger screens and improved resolutions compared to their predecessors. The S24+ now shares the same Quad HD Plus resolution display as the S24 Ultra. Battery capacities have also increased slightly.

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Samsung has also stepped up efforts to incorporate more recycled materials in the devices, including using cobalt in batteries and rare earth elements in speakers. Notably, Galaxy S24 phones will now receive seven years of Android and security updates, extending their lifespan into 2031.

Towards the end of the event, Samsung unveiled upcoming enhancements to Samsung Health, particularly in the realm of sleep tracking and other health metrics. The event’s climax was the surprise announcement of the Galaxy Ring, a device expected to be equipped with various sensors for continuous health monitoring throughout the day.

Samsung Galaxy S24 Pricing

Pricing for the Samsung Galaxy S24 starts at $800, the S24+ begins at $1,000, and the S24 Ultra will set enthusiasts back $1,300. Prices are in line with last year’s models, with the increase in the S24 Ultra attributed to the use of more durable materials.

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Nano Banana 2 Arrives In MENA For Google Gemini Users

Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.

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Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.

The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.

Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.

The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.

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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.

By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.

The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.

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