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The UAE’s First Women-Only Job Portal Officially Launches
The pioneering platform could revolutionize recruitment by catering exclusively to female professionals.
The UAE’s first women-only employment portal, Women First Jobs, has officially launched, marking a significant milestone in enhancing female participation in the workforce of the United Arab Emirates. The innovative platform, founded by Priyanka Sengar, is poised to revolutionize the recruitment landscape by exclusively catering to female professionals seeking careers in the banking, fintech, edtech, hospitality, healthcare, food, logistics, and IT sectors.
The recruitment platform’s goals align with the vision set out by Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the UAE Gender Balance Council. The council’s initiatives include:
- Achieving pay parity.
- Advancing gender equality throughout recruitment and career progression.
- Integrating gender balance perspectives.
- Fostering transparency.
Women First Jobs will also assume a crucial role in supporting corporate returnship programs by providing mentorship and training to women re-entering the workforce after maternity breaks or career hiatuses. The initiatives underscore the platform’s unwavering commitment to creating an inclusive and supportive professional atmosphere for women at all career stages.
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Finally, Women First Jobs plans to allocate a substantial portion of its proceeds to global non-governmental organizations, with a primary focus on the development of women and children. The initiatives not only support localization efforts but also align with the mandates of GCC governments in areas such as Diversity, Equity, and Inclusion (DEI), Environmental, Social, & Governance (ESG), and Corporate Social Responsibility (CSR).
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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