News
Twitter Blue Subscribers Can Now Make 4,000-Character Tweets
Under the leadership of Elon Musk, the social media platform has introduced its longest character limit ever, but only for paid subscribers.
Twitter has added a new longer tweet feature, allowing paid subscribers to utilize 4,000 characters per post. If someone you follow uses the feature, your timeline will now display a “show more” button on their post to prevent the tweet from taking up an entire screen.
Currently, this new feature has a couple of limitations (aside from the fact you’ll need to pay for a Blue subscription to unlock it). If a tweet is longer than the standard 280 characters, it can’t be saved as a draft or scheduled for later. However, most other regular features should work as normal, including hashtags and pictures. In addition, non-Blue subscribers will still be able to interact with the posts as expected.
As well as writing 4,000-character Tweets, Twitter Blue subscribers will also be able to quote, retweet and reply with the same number of keystrokes, with the “show more” button hopefully preventing timelines from becoming clogged with multiple huge essays.
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Elon Musk has been promising to add longer tweets for some time, also mentioning that company developers were working on adding custom formatting to posts, including bolding words and changing font size.
Twitter’s current 280-character limit was set back in 2017, replacing the original 140-character posts that made the platform famous. So what exactly will a 4,000 character tweet look like on screen? Well, this article runs to 1,500 characters, so as you can imagine, there’s plenty of potential for some truly epic rants to be unleashed!
News
Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”
Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.
Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.
Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.
The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.
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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.
Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.
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