News

Twitter Plans To Charge $19.99 Per Month For Verification

After acquiring the social media platform for $44 billion, Elon Musk has issued a deadline to introduce a paid verification scheme.

Published

2 years ago

October 31, 2022

Nour Nasir

twitter plans to charge $19.99 per month for verification

Bryce Durbin / TechCrunch

In one of his first directives since the takeover, Elon Musk aims to change Twitter Blue, the optional $4.99 per month subscription service, into a more expensive add-on that verifies users with the familiar blue check mark.

If the current plan goes ahead, users will have 90 days to upgrade to the new monthly fee or lose their existing verification completely. Musk has made plenty of noise about revamping Twitter over the last few months and is rumored to have issued a November 7th deadline for this particular change, with employees facing being fired if the feature isn’t in place by that date.

Twitter’s new owner has been in charge for less than a week so far, but has already changed the site’s homepage. When logged-out users visit the root domain, they are redirected to the Explore page that shows trending tweets and the latest news stories. The outspoken Tesla founder is planning mass layoffs of Twitter middle managers and engineers who haven’t recently contributed to the site’s codebase, with cuts expected to begin happening this week.

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The original Twitter Blue subscription launched almost a year ago as a way to view articles without ads, as well as giving subscribers an undo function for Tweets. The service hasn’t been particularly popular, and ad revenue still constitutes the vast majority of the platform’s revenue.

Musk is keen to grow the subscription model to the point where it accounts for half of Twitter’s revenue — let’s see how the controversial Tesla CEO fares over the coming months.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

12 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.