News
Twitter Verification Costs More For Middle Eastern Firms
Businesses and organizations in several MENA countries will be charged more for verification than their counterparts in the USA.
Twitter’s blue badge system, Twitter Verification, is the company’s way of signifying whether a public interest account is authentic. Last year, after Elon Musk’s $44 billion acquisition of the social media platform, the blue tick was removed from accounts and replaced with subscription-based badges.
In December, Twitter introduced three new verification badges in different colors:
- A gold tick for business organizations.
- A gray tick for government-affiliated accounts.
- A blue tick for individuals.
However, as the new verification system rolls out, Twitter users in Saudi Arabia have noticed that prices are an estimated 6.7% more than for US businesses.
The standard price for a business or organization is $1,000 for a monthly subscription and an additional $50 per month for each affiliate. On the other hand, Saudi Arabian organizations will have to stump up $1,066.67 and $53.55, respectively.
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UAE organizations will also have to pay more for verification, with monthly subscription costs climbing to $1,007.49. Qatar accounts will also pay more at $1,016.48, while those in Egypt will be charged $1,003.35. Interestingly, all other MENA countries will pay the standard $1,000 per month subscription and $50 monthly affiliate fee.
News
Cemplicity Is Bringing Real-Time Patient Insights To The UAE
The advanced healthcare platform offers tools for chronic disease management and improved patient experiences.
Cemplicity — a leading health-tech company founded in 2013 — has launched its advanced platform in the UAE, aiming to revolutionize patient care and streamline healthcare operations to improve clinical outcomes.
Designed to analyze patient-reported data in real-time, the platform incorporates Patient-Reported Experience Measures (PREMs) and Patient-Reported Outcome Measures (PROMs) to collect and analyze patient feedback. By transforming the data into actionable insights, healthcare providers will be better equipped to improve quality of care and increase efficiency.
Cemplicity’s technology can even tackle chronic conditions like diabetes, which affects 12.3% of the UAE population. By enabling regular symptom tracking and side-effect monitoring (even when patients are at home) the platform ensures proactive care management, and can also optimize early detection and screening of cancers.
Blaik Wilson, Cemplicity’s CEO, shared: “We are excited to bring Cemplicity to the UAE, a nation committed to healthcare excellence. With the private healthcare sector evolving at an impressive pace, partnering with such forward-thinking providers enables us to transform patient feedback into meaningful insights that enhance patient experiences and improve outcomes”.
Wilson added: “Globally, healthcare produces 30% of the world’s data volume. Aggregating and anonymizing patient-reported data not only uncovers trends and evaluates treatment outcomes but also advances the UAE’s broader ambition to lead in medical research and innovation”.
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With a presence in nine countries and partnerships with major healthcare providers like the UK’s National Health Service (NHS), Cemplicity has already redefined how hospitals and clinics leverage patient feedback. Its tools, known for achieving high survey response rates, help link patient experiences to organizational KPIs and Net Promoter Scores (NPS), enabling measurable improvements in operations, and clinical outcomes, while fostering a culture of continuous improvement.
For the UAE market, the platform has been specially adapted to local needs, offering multilingual support (including Arabic) and seamless integration with tools such as WhatsApp and various hospital management systems.
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