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Twitter Will Default To A For You Page, Just Like TikTok
Twitter is making the algorithmic feed the default option, and the star icon that lets you swap feeds is going too.
Twitter is rolling out changes to how users move between the algorithmically-driven timeline and the reverse chronological feed, making the former the new default.
iOS users will see the changes first, and the company has also removed the star button at the top right for switching between feeds. Instead, in place of the old controls, two tabs labeled “For You” and “Following” allow users to switch between timelines.
TikTok users will instantly notice that the “For You” naming convention follows the popular video platform’s lead. The new default view will show tweets from people that you follow out of order, interspersed with tweets from profiles the algorithm thinks you may like.
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While the changes make it easier to switch between the two feeds, unfortunately, you’re shown the default “For You” timeline every time you relaunch the app. The changes come after controversial new CEO Elon Musk tweeted that the “main timeline should allow for an easy sideways swipe between top, latest, trending, and topics that you follow” and said that Twitter would be “making this change soon”.
So far, there isn’t an option to swipe to trending and followed topics, though the trending page is only a few taps away in the search menu.
News
Paymob Extends Series B Funding To $72M Amid Continued Growth
The financial services provider has secured an extra $22 million after strong performance in its core market of Egypt.
Leading financial services provider Paymob has secured an additional $22 million in a funding extension, bringing its Series B total to $72 million.
The funding was spearheaded by EBRD Venture Capital, with support from Endeavor Catalyst. Existing backers such as PayPal Ventures, BII, FMO, A15, Nclude, and Helios Digital Ventures also participated, reaffirming their confidence in Paymob’s business model and potential in the regional fintech industry.
This extension comes on the back of Paymob’s strong performance in its core market of Egypt, where it has experienced 6x revenue growth since the initial Series B in Q2 2022. With the Series B extension and continued profitability in Egypt, Paymob is well-positioned to further its expansion strategy across the MENA region.
Islam Shawky, Co-founder and CEO of Paymob, commented: “We are very excited by our strong prospects in Egypt – where we hold a market-leading position – and the significant traction experienced in the UAE since launching operations there. This funding will help Paymob fully capitalize on the momentum in our established markets, as we accelerate our GCC roll-out. We remain committed to creating cutting-edge infrastructure enabling SMEs across the region to thrive in the digital economy and are proud of our continued impact”.
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The expansion into GCC markets has been driven by Paymob’s initial Series B funding of $50 million, raised in 2022 and led by Kora Capital, PayPal Ventures, and Clay Point. The investment fueled Paymob’s growth, allowing it to launch its mobile app in 2023 and grow its merchant base by 3.5 times, now serving nearly 350,000 merchants across MENA.
Paymob has also expanded its payment acceptance suite to offer 50 payment methods through its gateway, POS terminals, and the Paymob app, providing the region’s most comprehensive fintech solution. The company recently introduced embedded checkout services for Shopify and WooCommerce, further demonstrating its commitment to empowering small and medium businesses across the region.