News

IDC Prepares To Host 16th Annual Middle East CIO Summit

This year’s event will feature in-depth discussions and presentations, as well as expert-led panel sessions on the hottest information and communications tech issues.

Published

3 years ago

January 10, 2023

Nour Nasir

idc prepares to host 16th annual middle east cio summit

On the 22-23rd of February 2023, IDC will host the 16th edition of its annual Middle East CIO Summit at Dubai’s iconic Atlantis, The Palm hotel.

The digital economy has become a hot topic over the past few years. Web 3.0 and startup culture are gaining rapid traction across the MENA region, and organizations are hungry for information on how best to adapt their business models to suit the demands of modern, tech-savvy customers.

IDC‘s Middle East CIO Summit 2023 takes place under the theme “Enabling the Digital Economy’s Leaders”. It will examine the current state of the digital sector and its impact on citizens, customers, employees, and operations. Presentations and panel sessions will address critical challenges that must be resolved, and experts will outline best practices and strategies to help businesses achieve future success.

As for the event’s format, the venue will incorporate five different “Transformation Zones” showcasing pioneering technological advances in DevOps, customer experience, sustainability, Industry 4.0, and, of course, the Metaverse.

Also Read: Kuwait Aims For Digital Transformation With Google Partnership

“Today, almost every country in the region has a cohesive national vision for a digital economy that focuses on driving local economic value, employment creation, and social development by reaching the underserved. Whether it is accessing essential government services, purchasing products on digital platforms, or the shift to online learning and working, the impact of this mass transition to digital is evident everywhere,” says Jyoti Lalchandani, IDC vice president and regional MD for the Middle East, Turkey, and Africa.

IDC’s research shows that internet penetration has reached 100% across Gulf Cooperation Council countries, with over 50% of consumers regularly shopping online. Furthermore, in the UAE, digital payments (and contactless transactions) now account for 80% of all regional purchases, and the market is becoming increasingly reliant on 5g and cloud infrastructure. It seems then that 2023’s Middle East CIO Summit will be a pivotal event, helping businesses to create new customer experiences and drive innovation with their partners.

News

Nano Banana 2 Arrives In MENA For Google Gemini Users

Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.

Published

2 weeks ago

February 27, 2026

Nour Nasir

Google

Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.

The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.

Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.

The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.

Also Read: RØDE Adds Direct iPhone Pairing To Wireless GO And Pro Mics

Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.

By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.

The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.