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Experience The Future Of Tech Ecosystems At IDC Alliance
Tech visionaries and leaders will converge to take part in the second annual event of its kind in the UAE, November 22-23.
International Data Corporation (IDC), a global leader in ICT market intelligence and advisory services, has unveiled an ecosystem-focused event series that will see a convergence of tech visionaries, disruptors, and leaders join its IDC Alliance expo in the United Arab Emirates on November 22-23.
IDC’s research suggests that 70% of vendors will adopt a “customer-led ecosystem orchestration strategy by 2025”. Organizers of the IDC Alliance aim to revolutionize the way technology businesses collaborate, helping to drive innovation and transform their strategies.
“With the expansion of this year’s IDC Alliance, we’re excited to introduce two exceptional platforms where the brightest minds in technology will converge to drive innovation, collaboration, and progress,” said Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa.
2023’s IDC Alliance will gather some of the tech landscape’s most influential thought leaders at one event, hosting a series of talks and conferences that bridge the gap between tech innovators, start-ups, cloud specialists, distributors, and enterprise CIOs. The platform will be a place for innovative ideas, insights, and plenty of networking opportunities.
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The expo’s agenda will be packed with thought-provoking panel discussions covering various industry trends, challenges, and opportunities, with topics including:
- The Evolving Role of the CIO and Understanding the Buyer Journey
- Talent Management: Growing and Grooming Local Tech Talent
- Building and Leveraging Cloud Partner Ecosystems
- Driving Competitive Advantage Through Cyber-Risk Assessments
- Becoming AI Ready: Transforming Businesses for the Future
- Industrial Automation and OT Convergence: Delivering Value and Trust
Join the packed roadster of industry leaders at IDC Alliance at the Mövenpick Resort, Al Marjan Island, UAE, November 22-23.
News
Trip.com Is Betting An AI Agent Will Book Your Next Vacation
Abu Dhabi, Jazeera Airways and a run of hotel deals give the company more inventory. Its Mastercard demo says the most about where booking technology is headed.
Most of what Trip.com Group announced at Arabian Travel Market 2026 this week reads like the standard expansion playbook of an online travel agency: a new agreement with a tourism board, a run of hotel partnerships, an airline deal. However, one item was considerably more interesting: a demonstration built with Mastercard of an AI agent that doesn’t just suggest trips but also pays for them.

The showcase put TripGenie, the company’s AI travel assistant, to work searching, selecting and completing purchases inside a single booking flow, with Mastercard’s Agent Suite for Merchants handling the payment step and Network International processing the transactions on the merchant side. It’s limited for now to attractions and ancillary services, but the partners plan a phased commercial rollout from early 2027.
“As traveller expectations change, technology and AI will play an increasingly important role in how people plan their journeys,” says Schubert Lou, CEO of Trip.com.
Meanwhile, in more conventional news, CEO Lou and Saleh Mohamed Al Geziry (Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi), signed an agreement building on the two organizations’ existing partnership, with joint marketing and Abu Dhabi destination content to be pushed across Trip.com Group’s platforms.
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On accommodation, the group expanded its partnerships with JA Hotels & Resorts, Ishraq Hospitality and Aleph Hospitality and deepened its work with Silkhaus, which brings vacation homes into a portfolio that has so far leaned on hotels. Jazeera Airways signed a strategic partnership intended to widen the Kuwaiti carrier’s reach and encourage earlier bookings, tied to Kuwait’s own tourism ambitions.
The company moved into a larger Dubai office earlier this year and describes its long-term aim as a two-way ecosystem: sending Middle East travelers abroad while drawing international visitors in.
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