News

MALY Is Helping To Fuel Saudi Arabia’s Fintech Revolution

The KSA is rapidly becoming a MENA fintech leader, and next-gen digital savings platform and money mentor app MALY is one of its key players.

Published

3 years ago

October 10, 2023

Nour Nasir

MALY

Despite nearly 100% smartphone penetration and a growing awareness of digital platforms, Saudi Arabian officials are concerned by the lack of financial education and the accessibility of financial wellness advice.

Founded in 2022, fintech startup MALY aims to plug this gap, providing users with a financial wellness platform that helps cultivate better money habits, plugging crucial gaps in Saudi Arabia’s struggling consumer savings sector. Mo Ibrahim, MALY’s co-founder and CEO, described the current climate in the KSA:

“Various estimates cite up to 70% of the Saudi population as having no savings […] despite the reality of immense economic challenges. People need help in building healthier relationships with their finances, and fintechs can provide the necessary tools and platforms to enable individual financial wellness”.

Ibrahim says fintech growth in Saudi Arabia will also be aided by the country’s National Fintech Strategy (SNFS). The initiative aims to drive fintech innovation, increase the number of startups in the Kingdom to 230, and grow digital transactions by 70% by 2025.

Also Read: A Guide To Digital Payment Methods In The Middle East

MALY is uniquely positioned to help the KSA achieve its fintech vision. The company’s cutting-edge platform leverages data science and machine learning. According to CEO Mo Ibrahim, MALY is an essential toolbox that helps to automate and manage personal savings and investments while offering debt management tools and investment techniques.

As well as its current suite of financial tools, MALY is also planning an AI-powered Financial Stress Tracker, which will leverage Open Banking to identify patterns indicating financial stress while providing customers with personalized advice and education programs to help them manage their finances.

Related Topics:FinTech MALY Saudi Arabia

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News

New Disney+ Streaming App Has Officially Launched In The UAE

The app’s recommendations now factor in what’s popular in the UAE, and a dedicated Junior Mode gives kids their own corner of Disney+.

Published

1 day ago

October 9, 2026

Dana Saadeh

Disney

A new Disney+ app has officially launched in the UAE, and subscribers can now keep watching their favorite titles when they travel. Disney+ says access extends across supported markets in Europe, the United States and beyond.

The app is built around a dynamic homepage and simpler navigation, with recommendations drawn from each customer’s viewing habits and what’s popular in the UAE. Content from Hulu and ESPN is now easier to find alongside Disney+’s own library, the company says. Audio and subtitles come in up to 25 languages, and supported devices get high-quality video and sound.

For families, the app includes Junior Mode, a dedicated, simplified version of Disney+ for younger viewers, built around age-appropriate shows and movies. It sits alongside existing controls such as PIN-protected profiles, customizable content ratings and account notifications when a profile is changed.

The catalog still spans Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and FX. Returning series include Season 8 of “The Kardashians,” Season 23 of “Grey’s Anatomy” and Season 38 of “The Simpsons”. Also on the service are the second season of International Emmy and BAFTA Award-winning series “Rivals,” comedy “Only Murders in the Building,” Walt Disney Animation Studios’ “Zootropolis 2” and 20th Century Studios’ “Send Help”.

Also Read: Best Video Streaming Services In The Middle East

Marvel Television’s “VisionQuest” is on the way, and Disney’s live-action “Moana” is due later this autumn. Beyond Hollywood, the Turkish title “Halef” is coming to the platform alongside a lineup of Korean entertainment: Korean-Japanese romantic comedy “Merry Berry Love” is streaming now, and “The Remarried Empress” arrives November 4.

Existing subscribers will be prompted to download the new app and sign in with their current credentials, with on-screen steps covering account confirmation and profile setup. Subscriptions start at AED 49.99 per month and can be canceled at any time.

For UAE subscribers planning to travel, the update will likely be well received, but Disney has left one question open. It confirms Europe and the United States as supported markets but doesn’t yet say which others fall under and beyond.