News
IDC Alliance Event Is Set To Bring Together ICT Leaders
The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around several building blocks for attainable future growth.

The Information and Communication Technologies (ICT) sector is driving innovation across the rest of the economic sectors, providing innovative solutions to real-life problems. This innovation is almost always made possible by mutually beneficial partnerships that allow for effective collaboration and quicker identification of opportunities.
International Data Corporation (IDC) is set to bring together ICT leaders from the MEA region at the IDC Alliance flagship event to provide them with unparalleled opportunities to foster solid partner ecosystems and discuss the latest channel and alliance trends.
“Today, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the vastly changed needs and demands of customers in a timely and cost-effective manner by seeking out technology and managed services partners,” explains IDC.
The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around the following building blocks for attainable future growth:
- BUILD a sustainable base of new customers.
- BUILD a viable marketing strategy.
- BUILD a long-lasting unique IP.
- BUILD stronger internal practices.
- BUILD a deeper support ecosystem.
“As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, a series of BUILD presentations will unlock many of the most common challenges,” adds IDC.
The event will take place from November 8 to November 10 at the InterContinental Resort Fujairah, UAE, a beachfront property located on the shoreline of the Al Aqah beach and beneath the Hajjar mountains.
After check in, the entire first day of the event will be dedicated to an icebreaker dinner on the beach where shorts and flip-flops are welcome. The second day will start with a quick catch-up and continue with a series of keynote presentations, panel discussions, and more informal networking opportunities. A similar program is also planned for the third day, which ends at 15:00 with a sign-up opportunity for the next IDC Alliance event.
If you would like to attend the event, then you can register on its website. Networkers are required to pay a registration fee of $1,500 USD, which covers all accommodation, conferencing, meals, and activities for the duration of the entire event.
News
Google Pay Launches In Lebanon With Support From Multiple Banks
Bank Audi, Neo Digital Bank, and Whish Money are all offering support for Mastercard and Visa cardholders.

Google Pay has officially launched in Lebanon, allowing Android users to make secure, contactless payments via their smartphones. The rollout has been quickly supported by BLOM, BLF, Whish Money, Bank Audi, and its digital banking offshoot Neo Digital Bank. Customers of all three services can now add eligible Mastercard and Visa payment cards to their Google Wallets.
The integration enables in-store tap-to-pay transactions, as well as online and in-app purchases, using the same cards users already carry. For Bank Audi and Neo Digital Bank, the launch covers Mastercard products; for Whish Money, BLOM, and BLF it includes Visa cards. Payments are processed through the Google Pay platform, which maintains cardholder privacy while extending standard card protections.
To begin using the service, customers can download the Google Wallet app from Google Play, select “Add to Wallet,” and follow a short verification process. Once set up, payments can be made with a single tap — eliminating the need to carry physical cards or cash.
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“This launch represents a significant milestone in our commitment to digital innovation and customer convenience,” said Toufic Koussa, CEO at Whish Money. “By making Whish Visa Card available on Google Pay, we’re enabling our customers to make everyday transactions faster, more secure, and more inclusive. It’s about giving them the tools they need to transact seamlessly, wherever they are”.
The move follows the official activation of Google Pay in Lebanon on June 24, 2025, and marks a notable expansion of mobile payment options in a market where Apple Pay has yet to gain traction. Google’s entry is expected to increase digital wallet adoption among Android users and pave the way for further collaborations with regional financial institutions.
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