News

IDC Alliance Event Is Set To Bring Together ICT Leaders

The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around several building blocks for attainable future growth.

Published

4 years ago

September 14, 2022

David Morelo

idc alliance event is set to bring together ict leaders

The Information and Communication Technologies (ICT) sector is driving innovation across the rest of the economic sectors, providing innovative solutions to real-life problems. This innovation is almost always made possible by mutually beneficial partnerships that allow for effective collaboration and quicker identification of opportunities.

International Data Corporation (IDC) is set to bring together ICT leaders from the MEA region at the IDC Alliance flagship event to provide them with unparalleled opportunities to foster solid partner ecosystems and discuss the latest channel and alliance trends.

“Today, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the vastly changed needs and demands of customers in a timely and cost-effective manner by seeking out technology and managed services partners,” explains IDC.

The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around the following building blocks for attainable future growth:

BUILD a sustainable base of new customers.
BUILD a viable marketing strategy.
BUILD a long-lasting unique IP.
BUILD stronger internal practices.
BUILD a deeper support ecosystem.

“As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, a series of BUILD presentations will unlock many of the most common challenges,” adds IDC.

The event will take place from November 8 to November 10 at the InterContinental Resort Fujairah, UAE, a beachfront property located on the shoreline of the Al Aqah beach and beneath the Hajjar mountains.

After check in, the entire first day of the event will be dedicated to an icebreaker dinner on the beach where shorts and flip-flops are welcome. The second day will start with a quick catch-up and continue with a series of keynote presentations, panel discussions, and more informal networking opportunities. A similar program is also planned for the third day, which ends at 15:00 with a sign-up opportunity for the next IDC Alliance event.

If you would like to attend the event, then you can register on its website. Networkers are required to pay a registration fee of $1,500 USD, which covers all accommodation, conferencing, meals, and activities for the duration of the entire event.

News

Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The streaming platform is introducing an “AI Personas” label and cutting AI-generated artist profiles from its recommendations.

Published

4 days ago

August 12, 2026

Nour Nasir

Spotify

These days, the question of whether the artist you’re streaming actually exists is no longer hypothetical. Spotify intends to combat this issue by introducing a label called “AI Personas” for artist profiles that present an AI-generated, human-like identity rather than a real person. More consequentially, it will also keep those profiles out of its editorial and algorithmic recommendations by default.

From mid-September, listeners will start seeing an AI Persona badge on artist profiles, appearing in the banner and About section, in Search, and on track rows across playlists. Tapping the badge reveals whether the artist disclosed the AI identity themselves, or whether Spotify’s review team made the determination after examining the profile.

That distinction matters, because Spotify is not relying on self-disclosure alone. Artists can flag their own profiles as AI Personas through Spotify for Artists as of today, but the platform will also review profiles whose public identity – including name and imagery – appears to represent photorealistic AI-generated identities. The rollout begins with artists who have met defined audience thresholds, so the labels cover the vast majority of profiles listeners actually visit. Artists badged by Spotify’s reviewers will be notified and can self-disclose or appeal, and in the coming months listeners will be able to report suspected AI Personas themselves.

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The company’s recommendations policy is also being tweaked. Music from AI Personas will not surface in a listener’s personalized recommendations unless, for example, they follow the artist. Spotify says all artists have a creative choice in how they present themselves, but its programming is focused on elevating music from authentic artists building careers in music.

The badge concerns identity, not production of the music itself. An artist who uses AI tools to make music is a separate question, one Spotify addresses through AI Credits and SongDNA. The AI Persona label sits alongside those features, plus Verified by Spotify and Artist Profile Protection, in what the company has made one of its top priorities this year: letting listeners trust that the artist behind the music is who they claim to be.