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IDC Alliance Event Is Set To Bring Together ICT Leaders

The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around several building blocks for attainable future growth.

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idc alliance event is set to bring together ict leaders

The Information and Communication Technologies (ICT) sector is driving innovation across the rest of the economic sectors, providing innovative solutions to real-life problems. This innovation is almost always made possible by mutually beneficial partnerships that allow for effective collaboration and quicker identification of opportunities.

International Data Corporation (IDC) is set to bring together ICT leaders from the MEA region at the IDC Alliance flagship event to provide them with unparalleled opportunities to foster solid partner ecosystems and discuss the latest channel and alliance trends.

“Today, technology providers and vendors are presented with a golden opportunity to gain a competitive edge and address the vastly changed needs and demands of customers in a timely and cost-effective manner by seeking out technology and managed services partners,” explains IDC.

The theme of the IDC Alliance event for this year is “BUILD,” and it revolves around the following building blocks for attainable future growth:

  • BUILD a sustainable base of new customers.
  • BUILD a viable marketing strategy.
  • BUILD a long-lasting unique IP.
  • BUILD stronger internal practices.
  • BUILD a deeper support ecosystem.

“As partners hunt for new customers, strive for increased brand awareness, and realize the need to differentiate, a series of BUILD presentations will unlock many of the most common challenges,” adds IDC.

The event will take place from November 8 to November 10 at the InterContinental Resort Fujairah, UAE, a beachfront property located on the shoreline of the Al Aqah beach and beneath the Hajjar mountains.

After check in, the entire first day of the event will be dedicated to an icebreaker dinner on the beach where shorts and flip-flops are welcome. The second day will start with a quick catch-up and continue with a series of keynote presentations, panel discussions, and more informal networking opportunities. A similar program is also planned for the third day, which ends at 15:00 with a sign-up opportunity for the next IDC Alliance event.

If you would like to attend the event, then you can register on its website. Networkers are required to pay a registration fee of $1,500 USD, which covers all accommodation, conferencing, meals, and activities for the duration of the entire event.

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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

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at io 2026 sundar pichai concedes ai must deliver real value
Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.

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