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UMG And DGMC Collaborate To Establish “Music City” In The UAE
The partnership hopes to bolster the Middle East’s music community and promote industry growth with cutting-edge facilities and education academies.
In a significant move for the local music industry, Universal Music Group (UMG), a global leader in music-based entertainment, and DGMC, an emerging creative facility and global destination, have unveiled a strategic collaboration aimed at bolstering the music community in the Middle East.
The partnership aims to cultivate a vibrant and sustainable music ecosystem, with its flagship project, “Music City”, set to be established in the UAE. The initiative will serve as a regional center catering to both local talents and international artists and songwriters.
The collaboration includes the establishment of cutting-edge recording studios, the launch of educational academies, and the introduction of a comprehensive label dedicated to supporting local and regional artists across various facets of their careers, including recording, touring, branding, and merchandising.
At its core, the UMG-DGMC partnership is committed to fostering growth and nurturing the talents of artists and songwriters in the region, with a focus on unlocking their creative and commercial potential.
Rasha Khalifa Al Mubarak, Chairwoman of DGMC, expressed excitement about the partnership, stating, “We are thrilled to partner with UMG, the world’s leading music group, on this unique and exciting endeavor. Building a state-of-the-art music infrastructure and providing industry services to support aspiring musical artists is critical to our leadership’s vision to promote culture and the arts”.
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Adam Granite, Executive Vice President of Market Development at Universal Music Group, added: “We have long recognized the potential in the Middle East and are incredibly proud to be working with world-class partners like DGMC. We share their excitement and vision to harness this potential and nurture the next generation of recording artists and songwriters. Our partnership will create a powerful platform for the incredible talent in the region and accelerate their careers at home and abroad”.
To make “Music City” a massive success, ambitious development plans include the construction of three new Capitol Studios recording studios, marking the first-ever expansion of Capitol Studios outside of Hollywood. These studios will feature cutting-edge facilities such as Dolby Atmos mixing rooms, recording studios, green rooms, writer’s rooms, and rehearsal studios. Additionally, a range of immersive music experiences for fans is in the pipeline.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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