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Carrefour City+ In Mall Of The Emirates Becomes Dubai’s First Contactless Store
Besides the shopping experience, the contactless checkout system also improves the store’s inventory management.
The impact of digital technology on the way we shop has been profound — just consider the fact that we can now order about anything we want online with a few simple clicks and have it shipped from the other side of the world in a few days (if you’re willing to pay for express shipping, of course). Now, shoppers at Carrefour City+ in Mall of the Emirates can simply grab anything they want and leave without going through the traditional checkout process, which, as you probably are personally familiar, can be a painfully slow experience.
“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” revealed Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail. “The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends”.
The retail and leisure operator Majid Al Futtaim (MAF) has enabled the first contactless checkout experience in Dubai using artificial intelligence and the current MAF Carrefour App. Here’s how it works in practice:
- A customer enters the store using the MAF Carrefour App.
- The customer can then simply pick any items from the shelves.
- Artificial intelligence identifies each picked item.
- All items are automatically added to a digital shopping basket.
- When the customer walks out of the store, payment is automatically made for the content of the digital shopping basket.
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Carrefour City+ stocks over 1,300 items, including basic food items, ready-to-go meals, and personal hygiene products. Besides the shopping experience, the contactless checkout system also improves the store’s inventory management, ensuring pinpoint accuracy at all times. Does this sound like a shopping experience you’d be interested in?
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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