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Step Conference 2022 Celebrates Cutting-Edge Technologies
Step is celebrating its 10 year anniversary with the Step Conference 2022 edition back in-person.

Our increasingly digital lives are shaped by cutting-edge technologies that enable information to be exchanged faster and more easily than ever before. From February 23 to February 24, Step Conference 2022 will celebrate artificial intelligence, cryptocurrencies, fintech, Web3, cloud technology, healthcare technology, and other building blocks of the modern world.
10th Anniversary Of Step Conference
This year’s conference is extra special because it marks the 10th anniversary of the event, which started as a series of workshops and small gatherings in 2011.
Since its humble beginnings, Step Conference has grown to become a comprehensive conference ecosystem that brings top tech experts to Dubai to share their insights with large audiences, exchange expertise, and drive innovation.
Step Conference is organized by new media company Step. During the past decade, Step has hosted more than 200 events and programs, with participation from more than 2,000 startups from MENA and other regions.
Step’s investor meeting and mentorship programs have helped facilitate over 10,000 connections, many of which have resulted in fruitful partnerships.
Step Conference 2022 is happening alongside Expo 2020 in the heart of Dubai Internet City. “Our partnership with Dubai Internet City has been impactful in engaging and supporting entrepreneurs in the region” said Ray Dargham, CEO of Step.
What You Can Look Forward To At Step Conference 2022
The 10th iteration of Step Conference will be full of interesting events to attend. The topics they will explore include:
NFTs: Non-fungible tokens, which are cryptographic proofs of ownership stored on a blockchain, have profoundly transformed the art industry, and they continue to disrupt how assets (mainly digital but also physical) are owned. From Coinbase to Meta to Ubisoft, established companies are joining the NFT revolution and exploring a broad range of potential use cases.
Web3: Thanks to the decentralized infrastructure provided by Blockchain technology, the World Wide Web is now evolving to give its users the ability to actually own and control the data they generate, among other things. While still in its early stages, Web3 is likely to have just as profound impact on society as user-generated content enabled by Web 2.0 has had.
Metaverse: Virtual reality has matured to such an extent that it can now be used to overcome the limitations of remote working, provide more memorable and immersive education, deliver healthcare services to people in remote areas, and more. What is emerging is an interconnected network of virtual reality worlds, and this network is referred to as the metaverse.
Discussing these and other hot topics will be Elie Habib, the founder of the Middle East’s leading music streaming service Anghami; Michelle Arrazcaeta, head of Brand Strategy & Collaborations at Polaroid; Paul Misener, the Vice President of Global Innovation Policy and Communication at Amazon; Sidra Qasim, co-founder of Brooklyn-based shoe brand Atoms; and others.
“We hope to welcome international delegations to the conference, expanding the potential for partnerships and investment on a larger scale than ever before” said Ammar Al Malik, Managing Director of Dubai Internet City.
How To Attend Step Conference 2022
If you would like to attend Step Conference 2022 yourself, you can purchase tickets from the Step website. Early discounts are no longer available, but regular tickets can be purchased until February 13.
Tickets are divided into three main Tracks (Fintech, Future, and Digital) based on covered topics. The Fintech Track revolves around the latest in financial technology, blockchain, and digital currencies. The Future Track is all about automation, smart cities, the Internet of Things, and artificial intelligence. The Digital Track covers everything from digital marketing to advertising technology.
You can also purchase a Master Pass to access all main tracks plus workshops, satellite events, entertainment venues, and more.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.