News
Mitgo Launches Takefluence Collaboration Platform For MENA
The new platform connects content creators with brands, leveraging the booming worldwide influencer market.
Global tech firm Mitgo has unveiled Takefluence, a groundbreaking platform that fosters connections between content creators, social media enthusiasts, and brands in the Middle East and North Africa (MENA) region. The platform has set an ambitious target of attracting 1-3 million users within the next 1-2 years.
Archie Rudyuk, CEO of Takefluence, explained: “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results”.
The idea of Takefluence is to create an ecosystem where content creators discover and engage with prominent brands while reaping the rewards of various incentives. Users can earn from campaigns, benefit from discounts during online and offline shopping, and enjoy a hassle-free withdrawal process.
The platform differentiates itself by providing content creators with a streamlined experience using promotional codes, participation in brand campaigns, and swift withdrawal options. Takefluence also offers hybrid earnings, an Ambassador Program, and an extensive array of brand choices and promotions.
Also Read: Top E-Commerce Websites In The Middle East In 2024
For brands, Takefluence will use a performance-based approach, encompassing pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach. All of these are seamlessly facilitated through content creators and user-generated content.
Takefluence has already established partnerships with over 150 brands, including industry leaders such as Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more. The company is now primed to onboard more online and offline brands, including shopping malls and marketplaces, event organizers and even emerging artists, enabling them to effectively engage with their audience and customers in content creation initiatives.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
Alienware Just Announced Six New Gaming Monitors
Infinite Reality Acquires Napster In $207 Million Deal
Tesla Announces Upcoming Saudi Arabia Debut On April 10
