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HP Invests In Saudi Tech, AI, And Education To Boost Regional Growth
The tech giant is committed to expanding local manufacturing, AI R&D, and education initiatives, supporting the Kingdom’s Vision 2030 program.
Global tech manufacturer HP is doubling down on its commitment to Saudi Arabia with a series of strategic initiatives known as “Made in Saudi”. The investments align with the Kingdom’s Vision 2030 and focus on technology manufacturing, artificial intelligence, research & development, and education.
One of the company’s key moves is the establishment of a large manufacturing facility in Riyadh, aimed at strengthening Saudi Arabia’s tech industry. Additionally, HP is launching an AI and R&D Center of Excellence (CoE) in Dhahran, designed to give the Kingdom a competitive edge in the global tech market. The center will drive advancements in data analysis, robotic process automation, and smarter decision-making.
HP is also prioritizing education, rolling out multiple programs to help develop the skills of young Saudis. By 2027, the company aims to create thousands of new jobs, giving local talent a vital role in the country’s economic transformation away from the oil sector.
“At HP, we see tremendous potential in the Kingdom of Saudi Arabia and have made strategic AI investments to fuel further growth in the region,” said Enrique Lores, President and CEO of HP Inc. “Building on our trusted brand and the strength of our portfolio, we are committing to manufacturing, education, and research initiatives that drive innovation and help expand HP’s global reach, bringing even greater opportunity to the MEA region”.
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A strong network of government partnerships has also helped HP roll out several global education initiatives, such as the HP Cambridge EdTech Fellowship and HP IDEA. So far, the programs have benefited over 600,000 people, and by 2027, they are expected to reach more than 6 million students and teachers in Saudi Arabia.
HP also continues to back the Kingdom’s National Gaming and Esports Strategy (NGES). In June 2024, the company opened the HP Gaming Garage Lab at the Saudi Electronic University, shortly after, HP’s online courses earned micro-degree status from the National eLearning Centre (NeLC) and the Ministry of Communications and Information Technology (MCIT).
HP’s significant investments in Saudi Arabia show a considerable commitment to the Kingdom’s digital transformation, and will surely help to boost the company’s presence across the wider Middle East.
News
Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers
Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.
The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:
“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.
Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.
In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.
The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.
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Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.
You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.
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