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PayPal Links With NEO PAY To Power UAE E-Commerce
New integration lets UAE merchants accept PayPal at checkout, cutting friction for SMEs selling to customers abroad.
PayPal has struck a partnership with UAE acquirer NEO PAY to let local merchants accept PayPal payments, giving businesses a faster route to overseas customers and cross-border sales.
The deal connects PayPal directly to NEO PAY’s acquiring infrastructure, allowing online sellers to switch on PayPal at checkout without separate integrations or complex onboarding. For smaller merchants, that removes a common barrier to selling internationally: access to a payment method foreign shoppers already recognize.
The timing is deliberate. The UAE’s e-commerce market is projected to reach $21.18 billion by 2030, according to Mordor Intelligence, as online retail and digital services continue to outpace traditional channels. SMEs — about 94% of all businesses in the country and more than half of GDP — account for much of that activity, yet often lack the tools to handle cross-border payments at scale.
For PayPal, the agreement extends its footprint in the Middle East and Africa through a local partner rather than a standalone build-out. “Deepening our presence through this partnership with NEO PAY is a critical step in our regional growth strategy,” said Otto Williams, Senior Vice President, Regional Head and General Manager, Middle East and Africa, at PayPal. “By integrating PayPal, merchants, especially SMEs, can better serve today’s digital-first consumers and scale with confidence”.
Also Read: Saudi Digital Payments Reach 80% As Cash Use Shrinks
NEO PAY, which focuses on digital acquiring for e-commerce merchants, is positioning the tie-up as a way to broaden payment choice while keeping operations simple. “This partnership allows us to provide secure, trusted, and globally recognized payment options — enhancing the checkout experience and supporting our merchants’ growth across borders,” said Vibhor Mundhada, CEO of NEO PAY.
The move reflects a wider shift in the Gulf’s payments stack. Local processors are increasingly acting as gateways to global wallets and networks, a model that fits the UAE’s push to grow exports, support SMEs and cement its role as a regional digital commerce hub. For merchants, it’s straightforward: fewer hoops at checkout, more reach beyond the country’s borders.
News
Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers
Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.
The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:
“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.
Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.
In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.
The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.
Also Read: Ooredoo Qatar’s 5G+ Network Is Built For Machines As Much As People
Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.
You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.
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