News

Amazon Is Planning To Create Over 1,500 Jobs In Saudi Arabia

Published

5 years ago

March 23, 2021

Amazon

E-commerce giant, Amazon, has recently announced its plan to open 11 brand new buildings across Saudi Arabia. Once all the new buildings are opened, which should happen by the end of 2021, they will create over 1,500 new jobs.

Right now, Amazon has three warehouses in Saudi Arabia, referred to as fulfillment centers, located in Riyadh and Jeddah. With the planned buildings, Amazon’s total floor area is supposed to reach 867,000 square feet, or about 80,000 square meters.

Amazon wants to enhance its storage capacity by 89 percent and its geographical delivery network by 58 percent to better cope with the growing demand for its services in the region. In addition to building new facilities, the company will also upgrade existing ones to enable faster, smarter, and more consistent deliveries of products to customers.

“These new investments reiterate our commitment to Saudi Arabia, contributing to the local economy through the creation of new job opportunities,” said Prashant Saran, Amazon’s Middle East and North Africa director of operations.

“Our investments in technology and infrastructure align with Saudi’s digital transformation goals, enabling world-class fulfillment offerings to our independent seller partners, and faster delivery on an expanded product selection to our customers,” Saran added.

Amazon is among the biggest winners of the COVID-19 pandemic. Its net profit increased by 84 percent to $21.3 billion as revenue grew 38 percent to $386.1 billion. In January of this year, the company launched its Amazon Prime service in Saudi Arabia, offering many convenient perks to Saudi shoppers, including free same-day and next-day delivery.

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A small survey of nearly 1,000 Saudi shoppers conducted by advertising platform Criteo last year found that 58 percent of Saudis now prefer online shopping to in-store shopping, and 35 percent see the cost of shipping as a big factor in their decision-making process.

With the new facilities, Amazon will be ready to expand its presence in the region even further to meet customers’ growing expectations.

News

Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.