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Amazon Web Services Launches In The United Arab Emirates
Amazon has expanded its reach into the UAE with the Middle Eastern branch of its AWS offering.
Amazon Web Services promotes itself as the “world’s most comprehensive and broadly adopted cloud platform”. Now, the service is set to enter the Middle Eastern region, using local data centers and creating approximately 6,000 jobs in the process. The operation will require an entire construction and infrastructure supply chain, from maintenance and engineering to telecoms and more, bringing a planned $5 billion investment to the region’s economy.
“AWS is committed to helping customers in the UAE deploy the most advanced cloud technologies and achieve the highest levels of security, availability, and resiliency […] we are making it possible for even more customers to harness the power of the cloud to drive innovation across the UAE, while also investing in the local economy through job creation, training for highly sought-after technology skills, and education resources to further advance the UAE’s strategic priorities,” says Prasad Kalyanaraman, vice president of Infrastructure Services at AWS.
With the Middle Eastern arm of its operation in full swing, Amazon Web Services will be available in 87 zones worldwide, covering 27 geographic regions. The AWS UAE region will comprise three separate zones, joining with Bahrain (launched in 2019). It will enable residents to store data securely while achieving lower latency across the country.
When it comes to uptake within the wider economy, the service is already thriving, with tens of thousands of customers already using AWS across the Middle East and North Africa, including heavyweights such as Al Ghurair Investment, the Dubai Islamic Bank, Alef and GEMS Education, the UAE Ministry of Health and Prevention, and more.
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“The opening of the AWS Middle East (UAE) Region is a significant milestone for Abu Dhabi and the UAE as a whole, reflecting our efforts to generate opportunities for all […] It strengthens Abu Dhabi’s commitment to positioning itself as a leading digital economy by leveraging cutting-edge technology to support business growth,” says His Excellency Mohamed Ali Al Shorafa, Chairman of the Abu Dhabi Department of Economic Development.
As smart infrastructure and transformative technology continue to shape Abu Dhabi’s future, the public and private sectors continue to thrive, so there’s little doubt that more prestigious companies will follow in Amazon’s footsteps and expand into the region.
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Will Upcoming Changes Turn Instagram Into A TikTok Clone?
Updates are rolling out for the grid layout and Reels length, while new editing tools clearly imitate those of the rival Chinese platform.
Instagram recently faced backlash for swapping its iconic square grid for rectangles, disrupting the aesthetic of thousands of carefully curated profiles. However, the Meta-owned platform isn’t stopping there, after announcing more incoming TikTok-like changes designed to give users greater control over their profiles.
“We launched a new tall grid on profiles this week and I got a lot of feedback, both positive and quite negative,” Instagram head Adam Mosseri shared in an Instagram caption on Monday. “The goal is a simpler, cleaner place that maintains, and even increases, creator control”.
Here are some of the details about further changes we can expect:
- Customizable Grids: Users will soon be able to tweak how their posts appear on the grid, including adjusting image crops and reordering posts entirely.
- Direct-To-Grid Posts: A new option will allow users to post directly to their profile grid without automatically adding it to their main feed.
- Highlights Relocation: Instagram’s Highlights feature will move from above the grid into a dedicated tab, while also becoming part of the profile grid itself.
- Longer Reels: Reels are getting a significant upgrade, with the maximum video length jumping from 90 seconds to 3 minutes.
The updates are part of Instagram’s ongoing effort to compete with TikTok, which narrowly avoided a US ban following a 75-day delay granted by President Donald Trump. With the Chinese video platform’s future remaining uncertain, Instagram seems eager to capture disillusioned users by offering features that feel increasingly similar to those of its rival.
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In fact, Instagram’s recent changes go beyond just the app’s layout: On Sunday, parent company Meta launched the standalone Edits app, a clear imitation of TikTok’s popular video-editing tool, CapCut. Additionally, Meta has been enticing creators with cash bonuses to encourage them to post their videos on Instagram and Facebook.
It’s clear Instagram is shifting its strategy to appeal to the short-form video crowd. Whether these changes will win over users or continue to spark discontent remains to be seen.
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