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beIN SPORTS Partners With Twitter For FIFA World Cup 2022
Twitter will share beIN content from every World Cup match with sports fans.
The beIN Media Group and its sports channel beIN SPORTS is the official broadcaster of the FIFA World Cup; this year hosted in Qatar in November 2022. To aid the distribution of its content, beIN has now entered a strategic partnership with social media powerhouse Twitter, which will see beIN providing exclusive content from the upcoming event.
beIN SPORTS will share and highlight important match moments throughout the event, giving brands more sponsorship opportunities through Twitter Amplify. The partnership will see 320 videos distributed, with highlights, analysis, and a summary of the important events from each match being shared through the @beINSPORTS Twitter account.
“We have seen a 74% increase in the monthly average volume of football content circulation among the platform’s users compared to the past 12 months. For example, Saudi Arabia alone recorded over 53 million tweets about football so far this year,” says Kinda Ibrahim, Twitter Head of Media Partnerships for the Middle East, Africa, & Turkey.
BeIN SPORTS is the region’s largest broadcaster, and fans will be treated to real-time coverage that will help to contribute to the atmosphere of this exciting event.
Also Read: Saudi Arabia To Require Individuals To Procure Social Media Ad Licenses
“As one of the official media outlets that broadcast the FIFA World Cup Qatar 2022 in 24 countries within the Middle East and North Africa, our teams of talent will work hard to deliver the best content and sports media coverage through the latest advanced technologies creating lasting memories in the minds of millions of followers across the region,” says Faisal Mahmoud Al Raisi, Digital Media Director, beIN Middle East & North Africa.
In a recent survey by GWI, over 261 million Twitter users admitted to following at least one major football-related account, with 72% praising the quality of the sports content, highlighting the value that the beIN and Twitter partnership can bring to everyone involved — including the fans.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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