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Cisco Highlights 2024 Cybersecurity Trends Ahead Of Black Hat MEA

The company has revealed a rise in identity-based and ransomware attacks during Q3, plus revealed its own AI-ready security solutions.

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cisco highlights 2024 cybersecurity trends ahead of black hat mea

In the lead-up to Black Hat MEA 2024 in Riyadh (November 26-28), Cisco, a global leader in networking and security, has unveiled the critical cybersecurity trends observed during the third quarter of 2024. The insights, drawn from the research of Cisco Talos (the firm’s renowned threat intelligence team) point to a significant surge in identity-based and ransomware attacks.

Between July and September 2024, identity-focused attacks (most notably those targeting credential theft), surged, representing 25% of Cisco’s incident response cases. These types of intrusions have become increasingly prevalent due to the accessibility of simple-to-use hacking tools.

Meanwhile, ransomware attacks continued to dominate the threat landscape, constituting approximately 40% of cases. The quarter saw the emergence of several new ransomware variants such as RansomHub, DragonForce and RCRU64, in addition to recurring threats like BlackByte and Cerber.

Education, financial services and the manufacturing industry faced the brunt of these attacks, collectively accounting for over 30% of reported breaches. This pattern mirrors trends identified in earlier quarters of 2024, suggesting hackers are consistently and deliberately targeting these industries.

Salman Faqeeh, Managing Director of Cisco Saudi Arabia, stated: “The rise in identity-based attacks and persistent ransomware threats reflect the evolving cyber landscape. At Cisco, our priority is equipping customers with advanced security solutions to bolster their digital resilience.” He added, “Black Hat MEA is an ideal forum to share threat insights and unveil our innovations that mitigate identity-based attacks, prevent breaches, and close exploit gaps”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

At Black Hat MEA 2024, Cisco will serve as a Strategic Sponsor under the theme “Innovating a New Era of Security,” showcasing its latest advancements in cybersecurity. A particular focus will be on securing AI-powered data centers and distributed environments, ensuring robust protection across all devices and applications.

Splunk, a cybersecurity company which is now part of Cisco, will also exhibit its own cutting-edge solutions, including next-generation Security Operations Centres (SOC) and tools for Operational Technology (OT) environments. Finally, Lothar Renner, Managing Director of Cisco Security, EMEA, is set to deliver a keynote titled “Redefining Security in the Age of AI,” spotlighting Cisco’s forward-looking approach to security in the evolving threat landscape.

Attendees at Black Hat MEA 2024 can visit Cisco at booth H1-T20 at the Riyadh Exhibition & Conference Centre between November 26-28.

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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

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at io 2026 sundar pichai concedes ai must deliver real value
Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.

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