Deliverect has launched its self-service ordering kiosks in the Middle East and North Africa, extending its footprint in a region where an expanding food and beverage sector means that restaurants are under pressure to move faster with fewer staff.

The product, Deliverect Kiosk, allows customers to browse menus, place orders and pay directly at in-store screens, without any staff involvement. For operators, the pitch is straightforward: shorter queues, faster throughput and higher average spend.

Deliverect says the kiosk is tightly integrated into its broader ordering platform, syncing menus and availability across locations in real time. Built-in upselling and bundling features are designed to nudge customers toward higher-value baskets without adding friction at the counter.

Data from Europe shows the potential gains that the system can achieve: Restaurants using its kiosks in Germany, Spain, Italy, Switzerland, Belgium and the UK have cut average order times by 17%. Half of all kiosk orders included an upsell, while ticket sizes were around 30% higher than traditional ordering flows, according to the company.

Naji Haddad, Vice President of EMEA at Deliverect, said the regional launch reflects growing demand for automation among restaurant operators. “The launch of Deliverect Kiosk represents another important milestone for the company, where restaurants can reap the benefits and accelerate their business revenues even more while also enhancing customer experiences,” he said.

Haddad also pointed to the system’s adoption by international brands as a signal of its maturity. “Not only is Deliverect Kiosk a catalyst when it comes to boosting productivity and sales, but this user-friendly innovative tech system is widely used by some of the popular brands in the world today,” the VP added.

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The kiosks are offered in multiple formats, including floor-standing, wall-mounted and countertop models, making them suitable for quick-service, counter-service and dine-in restaurants. Stock levels are synchronized with point-of-sale systems so customers only see what is actually available.

As competition intensifies across the region’s dining hubs, tools that increase order speed and spending without adding headcount are becoming less of a nice-to-have. Deliverect is betting that kiosks will be part of that shift.