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Everything Announced At Samsung’s Unpacked 2023 Event
Samsung just held its summer Unpacked event in South Korea. Here’s what we learned about the most anticipated upcoming new releases.
Samsung has just concluded its second Galaxy Unpacked event of 2023. After stunning tech enthusiasts with its Galaxy S23 line, the Korean electronics powerhouse is preparing to release a raft of new devices.
Here’s what we learned from the event:
Samsung Galaxy Z Flip5 & Galaxy Z Fold5
Samsung’s 5th generation foldables are sleek and compact, with multiple customization options and powerful performance. Main screens are equipped with shock dispersion layers, and a new integrated hinge features a dual rail structure to diffuse external impacts.
The Galaxy Z Flip5 now features a 3.78x larger Flex Window, while a new Flipsuit Case provides protection with a changeable NFC card. Users can snap hands-free photos using FlexCam and edit the shots in Flex Mode. As well as an improved Nightography capability, an AI-powered image signal processing (ISP) algorithm helps to correct visual noise while enhancing details and tone.
According to Samsung, the Galaxy Z Fold5 is the “thinnest, lightest Fold yet.” The Snapdragon 8 Gen 2 chipset uses AI to enhance gaming, while an advanced cooling system dissipates heat more effectively for less lag and performance drops. Peak brightness from the 7.6-inch main screen has increased by more than 30%, meaning improved outdoor viewing, especially in bright sunlight.
Samsung Galaxy Tab S9
The new Galaxy Tab S9 comes in three sizes: The 14.6-inch Tab S9 Ultra, 12.4-inch Tab S9+, and the 11-inch Tab S9.
The 14.6-inch model features a Dynamic AMOLED 2X display, while HDR10+ allows scene-by-scene, frame-by-frame tone optimization. The dynamic refresh rates of the Galaxy Tab S9 models automatically calibrate from 60 to 120Hz to balance smoothness with optimized battery life, and an Eye Comfort mode reduces strain and blocks blue light by over 70%. Audio capabilities are also enhanced by the 20% larger quad speakers with sound by AKG and Dolby Atmos.
Galaxy Watch6 & Galaxy Watch6 Classic
At the Unpacked event, Samsung also introduced two new smartwatch models, the Galaxy Watch6 and Galaxy Watch6 Classic. The Galaxy Watch6 comes in a 44mm Graphite and Silver case or a 40mm Graphite and Gold model. The Galaxy Watch6 Classic features a rotating bezel and is available in Black and Silver 43mm and 47mm versions. The Galaxy Watch6 now has a 30% slimmer bezel, while the Galaxy Watch6 Classic sports a 15% thinner rotating version.
Both devices offer in-depth sleep analysis and feature a Personalized Heart Rate Zone that defines five optimal running intensity levels. In addition, a new Irregular Heart Rhythm Notification feature helps wearers monitor their heart health more accurately.
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The Middle East’s Top Smartphone Brand
Samsung is currently the top smartphone vendor in the Middle East, with 3.8 million handsets shipped in Q1 2023. However, the company has plans to expand its MENA reach even further. “This year, [we are] in preparation for an even more significant increase in demand. We have ramped up manufacturing capabilities accordingly. Not just smartphones but also tablets and wearable devices, we see an incredible market opportunity to drive additional growth across these devices,” explained Fadi Abu Shamat, Spokesperson and Head of Mobile eXperience Division at Samsung Gulf Electronics.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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