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Everything Apple Announced At Yesterday’s iPhone 15 Event

Most of the circulating rumors proved accurate, but despite any major surprises, the new iPhone lineup still looks stunning.

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everything apple announced at yesterday's iphone 15 event

Yesterday, Apple held its yearly iPhone event, where the Cupertino company revealed four new smartphones, along with updates to its line of Apple Watches and a new version of iOS.

Most of the rumors about these hotly anticipated devices proved to be accurate, with upgrades ranging from USB-C ports to titanium frames. Let’s check them out:

The iPhone 15 & 15 Plus

Like the iPhone 14, the base model of Apple’s smartphone comes in two screen sizes: a standard 6.1-inch version and a larger 6.7-inch plus model.

Broadly speaking, the base iPhones are now comparable to last year’s Pro models, with improved cameras, better performance, and the novel Dynamic Island that does away with the dreaded notch.

However, the handsets now sport USB-C ports, along with a slightly tweaked chassis featuring rounded edges that look a little like those of the Apple Watch. In addition, color options have been changed for this model, which now ships in blue, green, yellow, pink, and black.

The iPhone 15 starts at $799, while the Plus starts at $899.

iPhone 15 Pro & Pro Max

For the Pro versions of the iPhone 15, Apple chose to use titanium for the chassis, resulting in a lighter handset that comes in natural, blue, white, and black metallic hues. The screen now sports a smaller bezel, while the frosted glass back remains.

The two Pro handsets have 48-megapixel cameras with larger sensors for improved low-light photography. In addition, the 12-megapixel ultra-wide camera remains but is now joined by a game-changing 5x optical zoom on the Pro Max. Last but not least, the Pro model cameras gain the ability to record spatial video that can be viewed on Apple’s upcoming Vision Pro headset.

One final feature worth noting is that both Pro iPhones have ditched the mute button and replaced it with an “Action Button”, which is customizable via the Shortcuts app.

The iPhone 15 Pro starts at $999, while the Pro Max starts at $1,199.

iOS 17

Apple gave few details about updates to its mobile operating system but did announce that iOS 17 would arrive on Monday, September 18, presumably to tie in with the iPhone 15.

Apple Watches

Both Apple’s Series 9 and Ultra smartwatches received an update, too. The series 9 is now carbon neutral, comes in new colorways, and sports a touch-free feature called double tap. Meanwhile, the premium Ultra watch has an upgraded processor, improved battery life, and more accurate health readings.

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

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ai seal certification now required for dubai gov partnerships
Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.

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