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Farfetch Aims To Bring Web3 To The World Of Fashion

What does Web3 offer to fashion? Farfetch CEO and founder José Neves is on a mission to blend the real world with the virtual.

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farfetch aims to bring web3 to the world of fashion

José Neves is no stranger to innovation. The Portuguese billionaire and owner of online luxury fashion platform Farfetch revolutionized eCommerce back in 2007, creating a business model that blended boutique shopping with online retail.

Today, Neves is using his innate knowledge of both haute couture and technology to explore how Web3 can enhance the world of fashion. Web3 describes the blockchain-integrated internet, where crypto and NFTs are built directly into platforms, creating a new online world owned by its users. On a recent Most Innovative Companies podcast, Neves explained his enthusiasm for Web3, explaining that “If Web1 was about ‘read’ and Web2 was about ‘read and write’, then Web3 is about ‘read, write, and own’.’’

Neves aims to take the Farfetch brand into the new Web3 environment using their Dream Assembly Base Camp accelerator program, which according to a press release back in July, will:

“Provide a cohort of the most promising Web3 startups in the luxury fashion and lifestyle sectors with a curated program of mentorship, networking, and support in order to help drive the future of Web3 luxury commerce.”

Also Read: Intro Platform Connects Users To Celebrity Experts

The 12-week program is a partnership with Outlier Ventures, which has backed startups since 2014. The platform will focus on “digital fashion, tokenized loyalty, immersive experiences, and the creator economy”, with participating startups having direct access to a network of investors and mentors.

Neves believes that with Web3, the potential is endless, with the application of principles of user control and decentralization being a perfect fit for fashion, where people’s styles often act as second personas, or even masks. The entrepreneur now hopes that emerging technology will increase interaction between creators and users, as Farfetch becomes actively involved in the Web3 luxury commerce space with its new accelerator program, yet again standing at the forefront of fashion, culture, and technology.

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PayPal & TerraPay Join Forces For Cross-Border MENA Payments

The collaboration will be especially helpful in regions where traditional banking infrastructure is limited or inconsistent.

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paypal and terrapay join forces for cross-border mena payments

PayPal has teamed up with TerraPay to improve cross-border payments across the Middle East and Africa. The move is designed to make it easier and faster for users to send and receive money internationally, especially in regions where traditional banking infrastructure can be limited or inconsistent.

The partnership connects PayPal’s digital payments ecosystem with TerraPay’s global money transfer network. The goal is to streamline real-time transfers between banks, mobile wallets, and financial institutions, significantly improving access for millions of users looking to move money securely and efficiently.

Through the partnership, users will be able to link their PayPal accounts to local banks and mobile wallets using TerraPay’s platform. This means faster transactions and fewer barriers for individuals and businesses across the region.

“The Middle East and Africa are at the forefront of the digital transformation, yet financial barriers still limit growth for many,” said Otto Williams, Senior Vice President, Regional Head and General Manager, Middle East and Africa at PayPal. “At PayPal, we’re committed to changing that […] Together, we’re helping unlock economic opportunity and build a more connected, inclusive financial future”.

For TerraPay, the deal is a chance to scale its reach while reinforcing its mission of frictionless digital transactions.

“Our mission at TerraPay is to create a world where digital transactions are effortless, secure, and accessible to all,” said Ani Sane, Co-Founder and Chief Business Officer at TerraPay. He added that the partnership is a major milestone for enhancing financial access in the Middle East and Africa, helping businesses grow and users move funds with fewer limitations.

Also Read: A Guide To Digital Payment Methods In The Middle East

The integration also aims to support financial inclusion in a region where access to global banking tools is still uneven. With interoperability at the core, TerraPay can bridge the gap between different financial systems — whether that’s a mobile wallet or a traditional bank — making it easier to send money, pay for services, or grow a business across borders.

As the demand for cross-border payment options continues to rise, both PayPal and TerraPay are doubling down on their commitment to provide reliable, secure, and forward-looking financial tools for the region.

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