News

Gatorade Introduces Smart Water Bottle To Help You Hydrate

The company’s $70 Smart Gx Bottle partners with a Sweat Patch and connects to a smartphone app.

Published

2 years ago

October 6, 2022

Nour Nasir

Gatorade

Gatorade has made a smart water bottle that can help to determine your baseline hydration level and monitor post-workout recovery. The Smart Gx Bottle’s cap has a ring of LEDs that alert you when it’s time to top up your hydration levels, gently reminding you to keep your fluids topped up.

The smart bottle can be charged by USB cable, and as long as you remove the cap, it can happily be placed in a dishwasher — which is just as well, as Gatorade is also offering special pods that help to replenish electrolytes and carbs that are compatible with the Smart Gx Bottle.

Hydration levels can be monitored in the unique (iOS-only) Gx App, which also helps users with recovery recommendations, as well as giving nutrition and training advice. As well as the Smart Bottle, Gatorade has also developed a single-use wearable called the Sweat Patch, which, as the name suggests, monitors perspiration levels as a partner to the Smart Gx bottle.

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Smart water bottles with hydration level tracking have been around for several years, but Gatorade is a well-known brand, and hopes to use its reputation to offer a premium product that’s a cut above the typical crowd-funded affair.

The Smart Gx Bottle is now available on Gatorade’s website, costing $70. As an introductory offer, Gatorade will throw in a Sweat Patch and a pack of four hydration pods for no extra outlay.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

21 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.