News

LinkedIn Is Trying To Help You Apply For Fewer Jobs

The platform’s new AI-powered “Job Match” aims to guide users toward roles they’re qualified for and away from those they aren’t.

Published

2 years ago

January 16, 2025

Nour Nasir

linkedin is trying to help you apply for fewer jobs

If you’ve ever spoken to anyone hunting for a job lately, you’ve probably heard about how difficult it is to even secure an interview. According to LinkedIn, one of the reasons for this struggle is that too many people are applying for roles they aren’t qualified for, making it harder for strong candidates to get noticed.

To tackle this, LinkedIn is rolling out a new AI-powered tool called “Job Match” — a feature designed to bridge the gap between job seekers and recruiters by offering detailed summaries that help users understand how well they fit a particular role.

Unlike simple keyword matching tools, “Job Match” takes a more nuanced approach by using AI to analyze a candidate’s overall experience and compare it with the qualifications listed in a job description. The idea isn’t just to help users find roles they’re qualified for, but also to steer them away from applying to jobs where they might fall short.

The feature is accessible to all LinkedIn users, but those with LinkedIn Premium get extra perks, such as more detailed insights about their job match level. In the future, recruiters will also benefit, as the tool aims to surface more qualified candidates, reducing the chances of strong applicants being overlooked.

Also Read: Foundster Is Dubai’s New AI-Driven Company Setup Service

Whether this new approach will make life easier for job seekers is still up for debate. The last couple of years have been brutal for many industries, with massive layoffs still a regular occurrence at the start of 2025. All this means even fiercer competition for fewer openings — something no AI tool can ever hope to completely solve.

However, LinkedIn product manager Rohan Rajiv believes the lack of transparency in hiring is a big part of the issue, pointing out that early testing of “Job Match” showed that a “non-trivial chunk” of mismatches between candidates and jobs is easier to fix than people realize. “I think there’s a portion of this that will always be labor market dynamics, but I would argue that there’s a significant portion of this that is just pure lack of transparency,” he said.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.