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MENA Online Electronics Sales Grew By 7% In 2023

Despite inflation and rising prices, the Admitad affiliate network says growth aligns perfectly with the global rate.

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1 year ago

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mena online electronics sales grew by 7% in 2023

According to newly released data from the Admitad affiliate network, MENA shoppers made 7% more orders in 2023 and spent 5% more while doing so. The reported rates perfectly align with the pace of global growth, according to Admitad’s analytics.

As part of the study, the company examined over 9 million online orders across 360+ brands. 600,000 MENA online orders were included in those figures, along with 144 local brands and local branches of global companies such as Canon, Dyson, Huawei, Alibaba, and more.

When it comes to online electronic purchases, the MENA cities with the highest share of orders in 2023 were Dubai, Tel Aviv, Riyadh, Abu Dhabi, Jeddah, Ramat Gan, Petaẖ Tiqwa, Istanbul, Sharjah and Kuwait City.

According to Admitad’s data, the main channels through which MENA brands and marketplaces attracted sales were: (by their share in the total number of sales)

  • Affiliate Stores: 23%
  • Content Platforms & Online Media: 21%
  • Groups & Blogs In Social Media: 4%
  • Contextual & Targeted Ads: 5%
  • Cashback Services: 2%
  • Coupon Sites: 4%
  • External Mobile Apps: 2%
  • Other: 3%

Sales through third-party mobile apps grew significantly in 2023, with purchases of electronics through those mediums doubling. Sales through affiliate stores jumped 62%, while MENA buyers also paid more attention to recommendations from content platforms and media this year, with sales through those channels rising by 12%.

Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck

Admitad experts remain optimistic about their forecast for the growth of online sales of electronics in 2023 and believe that the MENA market will continue to expand. Of key importance for the industry is the upcoming holiday sale season, with brands hoping to maximize profits during White Friday and Cyber Monday.

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UAE Prepares To Launch Two Satellites: Thuraya-2 And MBZ-SAT

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum chaired the first meeting of the Supreme Space Council yesterday.

Published

5 days ago

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December 17, 2024

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uae prepares to launch two satellites thuraya-2 and mbz-sat

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister of the UAE, chaired the first meeting of the Supreme Space Council in Dubai on December 16, 2024. The session highlighted the UAE’s ambitious space plans and took stock of the sector’s economic progress.

The council emphasized the growing role of private companies in advancing space technologies, noting that their contributions are now equal to that of the public sector. Members also praised initiatives like the Space Economic Zones Programme, which are designed to fuel innovation and investment in the space industry.

Discussing the UAE’s space journey, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum remarked, “The national space sector continues to grow and advance, and we take immense pride in the remarkable achievements we have accomplished over the years”.

Sheikh Hamdan also received updates on two upcoming satellite projects: Thuraya-2 and MBZ-SAT. Thuraya-2, developed by Space42, is slated for launch this December. Meanwhile, the MBZ-SAT, created by the Mohammed Bin Rashid Space Centre (MBRSC), will soon follow. MBRSC, a major driver of the UAE National Space Programme, continues to lead the nation’s space-related developments.

Space42 took the opportunity to showcase its advancements, including ongoing collaborations between public and private entities. The company also outlined strategies to promote innovation, boost revenue streams, and create new opportunities for growth in the sector.

Also Read: IBM Opens New Doha Office To Support Qatar’s Digital Growth

The UAE’s current projects build on a growing legacy of space exploration. Back in 2020, the nation made headlines with its Mars mission, successfully sending a probe into the planet’s orbit in 2021. This mission, which is now in its second phase as of June 2024, has been collecting critical data to develop a comprehensive diurnal image of Mars.

The UAE also ventured into lunar exploration with an unmanned mission aimed at studying untouched regions of the Moon’s surface. While the probe ultimately crashed during its landing attempt after communication was lost seconds before touchdown, the effort represented a significant step in the country’s exploration ambitions.

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