News

MENA Online Electronics Sales Grew By 7% In 2023

Despite inflation and rising prices, the Admitad affiliate network says growth aligns perfectly with the global rate.

Published

1 year ago

October 31, 2023

mena online electronics sales grew by 7% in 2023

According to newly released data from the Admitad affiliate network, MENA shoppers made 7% more orders in 2023 and spent 5% more while doing so. The reported rates perfectly align with the pace of global growth, according to Admitad’s analytics.

As part of the study, the company examined over 9 million online orders across 360+ brands. 600,000 MENA online orders were included in those figures, along with 144 local brands and local branches of global companies such as Canon, Dyson, Huawei, Alibaba, and more.

When it comes to online electronic purchases, the MENA cities with the highest share of orders in 2023 were Dubai, Tel Aviv, Riyadh, Abu Dhabi, Jeddah, Ramat Gan, Petaẖ Tiqwa, Istanbul, Sharjah and Kuwait City.

According to Admitad’s data, the main channels through which MENA brands and marketplaces attracted sales were: (by their share in the total number of sales)

Affiliate Stores: 23%
Content Platforms & Online Media: 21%
Groups & Blogs In Social Media: 4%
Contextual & Targeted Ads: 5%
Cashback Services: 2%
Coupon Sites: 4%
External Mobile Apps: 2%
Other: 3%

Sales through third-party mobile apps grew significantly in 2023, with purchases of electronics through those mediums doubling. Sales through affiliate stores jumped 62%, while MENA buyers also paid more attention to recommendations from content platforms and media this year, with sales through those channels rising by 12%.

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Admitad experts remain optimistic about their forecast for the growth of online sales of electronics in 2023 and believe that the MENA market will continue to expand. Of key importance for the industry is the upcoming holiday sale season, with brands hoping to maximize profits during White Friday and Cyber Monday.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

11 mins ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.