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Microsoft Wants To Purchase Discord And We Know Why

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microsoft wants to purchase discord and we know why

According to multiple independent reports, Microsoft is interested in acquiring Discord, an instant messaging and digital distribution platform that’s especially popular among Gen Z gamers.

While the two companies are still far away from striking a deal, Microsoft seems to be the only potential buyer at the moment, and the software giant is willing to pay up to $10 billion to add Discord to its portfolio.

But why is one of the largest companies in the world interested in spending so much money to buy what was once the alt-right’s favorite chat app? The answer may surprise you: Microsoft isn’t really interested in the platform itself; it’s interested in the community of around 150 million monthly active users.

“Creation, creation, creation — the next 10 years is going to be as much about creation as it is about consumption and about the community around it, so it’s not creating alone,” said Microsoft CEO Satya Nadella. “If the last 10 years has been about consumption — we’re shopping more, we’re browsing more, we’re binge-watching more — there is creation behind every one of those.”

discord instant messaging interface

Discord

Discord is a huge community of content creators, and many of its users play video games on Microsoft’s video game consoles. In the past, Microsoft had attempted to create a place for gamers to “come together to talk about games, watch games, watch others play games,” as Xbox chief Phil Spencer put it, by purchasing live streaming platform Beam and renaming it Mixer, but that effort turned out to be a failure.

The difference between mixer and Discord is that the latter platform is already loved by its target audience, so Microsoft wouldn’t face an uphill struggle and could simply focus on tightening the integration between Xbox, PC, and Discord.

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“There’s a big opportunity to bundle Discord’s premium offering, Nitro, into the Game Pass service to drive more subscriptions from the last reported 18 million,” pointed out Bloomberg Intelligence Analyst Matthew Kanterman.

It’s worth noting that Microsoft has been looking for its next big acquisition for quite some time now. The company attempted to purchase both TikTok and Pinterest but failed each time. It will be interesting to see if things will work out on the third try.

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Amazon Partners With Music Streaming Service Anghami

Prime subscribers in Saudi Arabia and the United Arab Emirates will automatically get a free six-month subscription to Anghami Plus.

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amazon has partnered with music streaming service anghami

Amazon’s Prime subscription service offers an excellent value proposition because it includes not only free shipping but also access to a huge library of songs, among other things. Unfortunately for music lovers in the MENA region, the Amazon Prime music library includes mostly songs from English-speaking countries. But that’s about to change soon because Amazon has partnered with Anghami, the first legal music streaming platform and digital distribution company in the Arab world.

As a result of the new partnership, Prime subscribers in Saudi Arabia and the United Arab Emirates will automatically get a free six-month subscription to Anghami Plus, a premium subscription service that offers an unlimited access to Anghami’s large content catalog and unlocks extra features such as the ability to play songs offline, display lyrics, and enjoy music in high quality.

amazon prime anghami plus offer

“This collaboration with Anghami is a perfect example of how we work together with leading local brands to innovate on members’ behalf, offering them the best experience possible,” said Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa. “We’re excited to see Prime members in both Saudi Arabia and the UAE enjoy Anghami Plus and all it has to offer, alongside other shopping, savings and entertainment benefits already included in their membership”.

The partnership with Amazon is guaranteed to help Anghami realize its global ambitions and compete with other music streaming services, most notably Spotify and Deezer.

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Several months ago, Anghami entered into a merger agreement with publicly traded special purpose acquisition company (SPAC) Vistas Media Acquisition Company Inc. The goal is to list Anghami on the New York NASDAQ exchange, giving it access to global growth capital.

Currently, Anghami provides its users access to more than 57 million Arabic and international songs, as well as podcasts and live radio. Amazon Prime subscribers who decide to keep using Anghami can get an additional 50% discount for the next six months.

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