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New High-Tech Immersive Gaming Attraction Arrives In Dubai
The City Centre Mirdif facility comes courtesy of Canada’s Activate Games and blends fitness and gaming for thrilling, tech-savvy entertainment.
Majid Al Futtaim Entertainment has joined forces with Canada’s Activate Games to bring a thrilling, tech-driven gaming experience to City Centre Mirdif. The new facility is Activate’s debut project in the MENA region, and reimagines indoor entertainment by merging gaming with fitness to specifically appeal to Dubai’s tech-focused population.
Activate at City Centre Mirdif offers nine unique game rooms that incorporate advanced technology to create an environment where players must jump, dodge, climb, and solve puzzles in more than 50 interactive games. A highlight of the experience, the Mega Grid, has already gone viral on TikTok, attracting attention with its dazzling array of over 500 lights that respond to players’ movements.
Activate’s Dubai location includes 10 levels of game difficulty, spanning from beginner to advanced, making it accessible to all skill levels. Adam Schmidt, CEO and founder of Activate, emphasizes that this experience goes beyond typical fitness or gaming: “With our innovative games engineered for repeat play, we offer a dynamic space for friends, families, and teams to connect, have fun, and stay active. This is a fresh take on entertainment that has made Activate the fastest-growing entertainment concept in the world”.
A central feature of Activate’s success lies in its use of RFID technology, which enables seamless tracking of player progress and achievements. Players earn rewards and badges based on game performance, adding a layer of gamification that keeps them coming back. “Our use of RFID technology allows for seamless tracking and progress, and our reward and badge system adds extra motivation, with players earning badges and rewards based on their achievements,” Schmidt explains.
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As interest in gaming continues to surge in the Middle East, Activate’s timing is ideal to meet the region’s increasing demand for tech-driven entertainment. Positioned as the first experience of its kind in the MENA region, Activate at City Centre Mirdif is set to attract a broad range of visitors, from families to gaming enthusiasts, all seeking a novel and active form of entertainment, he says.
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Xiaomi Launches SU7 Ultra Electric Sedan With 1,500 Horsepower
Xiaomi’s new SU7 Ultra electric sedan pairs 1,500 horsepower with advanced aerodynamics, a 93.7 kWh fast-charging battery, and top-tier luxury detailing.
Three months after its prototype debut in July, Xiaomi has officially launched the SU7 Ultra — a massively powerful electric sedan with luxury features — in the Chinese market. Boasting 1,500 horsepower, the model obliterates current performance standards for electric vehicles (EVs). The SU7 also caters to the high-end market with its top-tier specs and bold design. The capability to accelerate from 0 to 100 km/h in under 2 seconds underscores Xiaomi’s commitment to pushing the EV performance envelope despite little experience in the automotive market.
The SU7 Ultra takes the design of Xiaomi’s standard SU7 to new levels with a focus on aerodynamics and sportier aesthetics. Key design elements include redesigned bumpers, a larger rear spoiler spanning 1.56 meters, and a widened body structure compared to its standard counterpart. Xiaomi claims these additions, along with an active rear diffuser, generate a downforce of up to 265 kg.
Inside, the SU7 Ultra combines luxurious materials with performance-inspired styling. Alcantara, a hallmark of high-end automotive interiors, envelopes the seats, steering wheel, door panels, and other interior surfaces. Meanwhile, carbon fiber accents add to the sporty feel, and include the doorstep panels, center console, and rearview mirror.
The SU7 Ultra is powered by CATL’s Qilin 2.0 battery, with a capacity of 93.7 kWh. This high-performance power pack supports a remarkable 5.2C DC fast-charging rate, enabling a 10-80% charge in just 11 minutes. With a maximum discharge power of 1,330 kW, the battery powers three electric motors, producing a combined 1,138 kW (or 1,526 hp) and peak torque of 1,770 Nm. With so much power on tap, the SU7 Ultra can reach 100 km/h in 1.98 seconds, 200 km/h in 5.86 seconds, and achieve a top speed of 350 km/h.
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The SU7 Ultra’s dragstrip times are no less impressive: The Chinese EV can complete the quarter-mile dash in a hypercar-rivaling 9.23 seconds, aided by an Asil-D torque vectoring system for enhanced handling. The vehicle also features Xiaomi’s largest carbon ceramic brake discs to date, with front discs at 430 mm and rears measuring a slightly smaller 410 mm, ensuring awesome stopping power.
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