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Noon & ADIO To Build Huge Fulfillment Center In Abu Dhabi
The new facility at Khalifa Economic Zones, Abu Dhabi, will be the largest in the region when it opens in 2024.
The COVID-19 pandemic massively accelerated the growth of online shopping in the UAE, with the market expected to be worth $9.2 billion by 2026. As eCommerce sales look set to double in volume, the Abu Dhabi Investment Office (ADIO) and Dubai-based online marketplace Noon are teaming up to build the UAE’s biggest fulfillment center.
The 252,000 square meter mega facility will be sited in Abu Dhabi’s Khalifa Economic Zones, and ADIO is offering Noon monetary and non-monetary incentives to open the massive new warehouse.
“Noon’s partnerships with ADIO and KEZAD Group are significant in scale and impact, creating thousands of jobs and new opportunities for the private sector to plug into an e-commerce platform and the emirate’s innovation ecosystem. Leveraging Noon’s cutting-edge logistics, innovation, and technology expertise, the mega fulfillment center will reinforce Abu Dhabi’s emerging strength in e-commerce and logistics while boosting adjacent industries like transportation and warehousing,” says Abdulla Abdul Aziz Al Shamsi, acting director general at ADIO.
According to the latest press announcement, the new fulfillment center will allow rapid product delivery across the UAE marketplace, using the latest robotic and AI-based automation techniques for sorting, transfer, and storage. The high-tech facility will still need plenty of human workers, with more than 6,000 new staff positions expected to be created, including entry-level packing jobs up to managerial executives.
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“As a local technology company, it is our duty to innovate, invent, and provide the optimal infrastructure for a digital-first future. The new hub in the UAE will accelerate not only Noon’s growth but also eCommerce in our region. We are proud to collaborate with UAE industry leaders such as ADIO and KEZAD to provide our people and nation with the world-class tools necessary for success,” says Mohamed Alabbar, Founder of Noon.
With Noon’s expanded operations in Abu Dhabi, the emirate’s eCommerce sector is receiving a significant infrastructure boost. Business owners, startups, and SMEs will all be able to take advantage of the Noon platform, using its extensive distribution networks to reach new clients and provide an enhanced service for existing users.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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