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Oura’s Fourth-Generation Ring Becomes Sleeker And Smarter
The Finnish tech company’s fourth-gen Ring offers a sleeker design, improved sensors, and smarter health insights, along with a revamped app.
Oura, the Finnish company known for pioneering smart rings, has just revealed its fourth-generation Ring. The updated version features a refined design, improved battery life, and upgraded sensors that provide more detailed health insights.
One of the biggest changes in the Ring 4 are the sensors, which now sit flush with the surface, making it smoother and sleeker. The improvements go beyond just aesthetics, with Oura stating that the Ring 4 now has 18 signal pathways, a significant increase from the 8 found in the previous generation.
The company claims that the updated sensors improve blood oxygen data accuracy by 30%, while gaps in nighttime heart rate are reduced by 31%, and daytime gaps are cut by 7%. Although the exact battery capacity hasn’t been revealed, the sensor optimizations should also allow the Ring 4 to last up to eight days on a single charge.
The Ring 4 is available in 12 sizes (4-15) and six colors: Silver, Brushed Silver, Gold, Rose Gold, Stealth, and Black. All options except Stealth are coated in titanium with a physical vapor deposition finish, while Stealth features a diamond-like carbon coating.
The Ring is also water-resistant up to 100 meters, making it suitable for swimming and sauna use, though not for dedicated deep-sea divers.
In addition to hardware upgrades, Oura is rolling out a redesigned mobile app. The app organizes health data into three sections: Today, Vitals, and My Health. These sections help wearers monitor their daily vital signs and long-term health metrics, such as cardiovascular age and sleep patterns. The app update is available for all users, regardless of which generation of Ring they own.
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As with the previous model, Oura continues to offer some features behind a membership paywall, priced at $5.99 per month or $70 per year. New to the Ring 4 are automatic activity and heart-rate detection for up to 40 different activities. The app will also now provide better insights for menstrual tracking, specifically around fertility windows.
The Oura Ring 4 is available for pre-order starting today, with prices beginning at $349. Shipping is expected to start on October 15, 2024.
News
1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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