News

Porsche Centre Oman & Shell Partner To Expand EV Charging Network

At least 8 high-performance Porsche charging stations and 125 Porsche Destination Chargers will be installed by the end of 2026.

Published

1 year ago

May 29, 2025

Nour Nasir

Porsche

Porsche Centre Oman has announced a major partnership with Shell Oman Marketing Company aimed at expanding electric vehicle (EV) charging facilities across the Sultanate. Under this new agreement, the pair will co-install at least eight co-branded Porsche and Shell high-performance DC fast charging stations and 125 Porsche Destination Chargers by the end of 2026.

This strategic collaboration supports Oman’s broader sustainability vision and positions both companies at the forefront of the country’s evolving electromobility infrastructure. The initiative will provide Porsche customers convenient, reliable, and easily accessible EV charging options at Shell locations nationwide.

porsche centre oman and shell oman ev partnership

Samir Abdul Rasool Qassim Al Zadjali, CEO of Porsche Centre Oman, said, “Today marks a significant step forward in our commitment to a more sustainable future. This partnership with Shell Oman enables us to lead the charge in building the infrastructure needed to accelerate EV adoption across Oman. By delivering both high-performance DC fast chargers and destination AC chargers, we are meeting our customers’ evolving needs and supporting Oman’s long-term sustainability goals”.

Beginning 1 June 2025, Porsche Centre Oman customers who purchase new electric vehicles will receive a two-year subscription granting them 2,250 kWh of charging at Porsche-branded DC high-performance charging sites at no additional cost. Afterward, customers can continue to use the DC chargers at preferential rates. The 125 Porsche Destination Chargers installed across Oman will remain free to Porsche vehicle owners.

Burair Al Lawati, General Manager of Strategy & Energy Transition at Shell Oman, highlighted the partnership’s alignment with Shell’s sustainability objectives. “At Shell, we are dedicated to promoting sustainable mobility solutions. Our collaboration with Porsche underscores our commitment to building reliable EV charging infrastructure across Oman. Together, we aim to empower motorists with the resources and confidence to transition smoothly to electric vehicles”.

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Shell’s nationwide network of service stations will incorporate the high-performance DC chargers, ensuring Porsche drivers and other EV users have dependable charging solutions, whether travelling within urban areas or beyond. The partnership also includes plans for public awareness campaigns and digital integration initiatives to drive wider EV adoption.

Both Porsche Centre Oman and Shell Oman view this collaboration as essential in shaping Oman’s electromobility landscape. It underscores the power of cross-industry partnerships in building a resilient, innovative, and sustainable future that prioritizes customer experience and environmental responsibility.

Related Topics:Automotive Oman Porsche Shell Sustainability

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Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.