News

Riyadh Will Become Home To The Second Snap Creator Studio Globally

AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

Published

3 years ago

November 4, 2021

David Morelo

riyadh will become home to the second snap creator studio globally

Snap has announced that it will launch its second Snap Creator Studio in 2022, and the company chose Riyadh as its location.

The first Creator Studio was opened by Snap in Paris to support local creators in delivering experiences for Snapchat and provide publisher brands with a physical point of contact. The Riyadh location, the first of its kind in the region, will serve the same purpose.

Saudi Arabia was an easy choice for Snap because Snapchat has a monthly addressable reach of more than 19.5 million in the Kingdom, with 90 percent of its users being 13-34-year-olds, a demographic that advertisers see as highly attractive.

“The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners,” said Hussein Freijeh, General Manager for MENA at Snap.

Snap hopes that the Creator Studio will help attract talented content creators, Lens developers, and people interested in working on Snapchat Games, Minis, Layers, and other offerings. Drawing on its global network of creatives and technical experts, it will provide ample in-person and virtual skill-sharing opportunities.

“The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors,” added Freijeh.

Also Read: SpaceX To Launch The Arab World’s Most Advanced Satellite In 2023

Inspiring the next generation of Snap creators shouldn’t be too difficult because over 80 percent of consumers in Saudi Arabia already believe that Augmented Reality (AR) will be both useful and important in the next five years, according to Snap’s own data.

Several major tech companies have very recently announced their push towards the metaverse, most notably Meta and Microsoft. AR is expected to play a major role in making the metaverse come to life, and Snap could be an important player in the rapidly emerging successor to the internet.

News

Yabi Introduces AI Financial Coach For Smarter Money Moves

The app provides real-time, personalized financial guidance, helping UAE residents manage money smarter, reduce debt, and build wealth effortlessly.

Published

11 hours ago

February 22, 2025

Nour Nasir

Yabi

Imagine having 24/7 access to an expert financial advisor — someone who understands your spending habits, helps you save more effectively, and offers guidance for every financial decision. That’s the vision behind Yabi’s revamped platform, an AI-driven finance app designed to transform personal finance management in the UAE.

Unlike traditional budgeting tools, Yabi acts as an always-available AI advisor, analyzing your unique spending patterns and offering real-time, tailored financial advice. Whether you’re making everyday purchases, planning a big trip, or saving for a major milestone, Yabi keeps you on track and helps you make informed financial choices.

Rakhil Fernando, CEO of Yabi, explains the mission behind the platform: “Financial literacy is not optional — it’s essential. But most financial tools today feel outdated and overly complex. Yabi is here to change that by offering AI-powered financial coaching that’s smart, simple, and accessible to everyone in the UAE”.

Here are some of the updated app’s new features:

AI-Powered Financial Coach: A 24/7 digital advisor providing real-time financial guidance based on your spending habits and available in multiple languages.
Live Insights: Connect your bank accounts for a detailed breakdown of your expenses.
Tailored Budgeting: Yabi creates a budget that fits with your actual spending habits rather than generic financial advice.
Interactive Financial Education: Learn the essentials of saving, investing, and credit management through engaging content integrated into the AI experience.
Automated Expense Tracking: Receive instant alerts on overspending, identify hidden charges, and cut unnecessary subscriptions with ease.
Credit Score & Financial Health Monitoring: Get free credit score checks and AI-driven recommendations to enhance your financial standing.

Also Read: A Guide To Digital Payment Methods In The Middle East

Finally, Yabi is also gearing up to introduce its own debit card and a suite of financial products, making it easier to save, spend, and invest within a single platform.

Want to try Yabi for yourself? You can download the app on the Apple App Store and Google Play Store.