News

Sennheiser Helps Arabic Content Creators Get Their Message Across With Portable Lavalier Set

The set is an excellent investment for content creators who understand the importance of audio quality in content production.

Published

5 years ago

August 27, 2021

Joanna Melki

Sennheiser

It has never been easier for Arabic content creators to create engaging material and share it with the whole world. Even mid-range smartphones can effortlessly record high-definition video, and their broad connectivity options make it possible to stream the recorded footage in real-time. DSLR cameras have also come a long way, offering an incredible picture quality at increasingly affordable prices.

But captivating video footage on its own hardly ever tell the full story. To have the biggest impact possible, especially when recording interviews and capturing real-life events as they unfold in their raw form, it must be supported by high-quality audio. Unfortunately, that’s where many smartphones and even DSLR cameras fall short.

The XSW-D Portable Lavalier set from Sennheiser is intended to help Arabic content creators get their message across as clearly as possible. The set includes an XSW-D 3.5mm (1/8”) transmitter, XSW-D 3.5mm (1/8”) receiver, ME2-II clip-on lavalier mic, 3.5mm (1/8”) coiled cable, cold shoe mount, belt clip, and USB-A to USB-C charging cable.

Sennheiser XSW-D portable lavalier set

To use it, you simply connect the transmitter and the clip-on microphone together and pair it with the receiver, which you can then connect to your smartphone or DSLR camera. Because the transmitter and receiver communicate using the 2.4 GHz band, they can be up to 75 meters (250 feet) away from each other. On a single charge, you can expect to record for about 5 hours, and there’s nothing stopping you from pairing multiple transmitters with a single receiver.

Also Read: Yela Secures Over $2M To Connect Fans & Celebrities Via Video Messages

As one would expect from Sennheiser, the audio quality of the XSW-D Portable Lavalier set is excellent, with no distracting hisses and glitches ruining the listening experience. Overall, the set is an excellent investment for all content creators who understand the importance of audio quality in content production and are willing to spend some money to stand out from the crowd.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.