News

SMBs Can Now Join TikTok’s First Digital Marketing Academy In MENA

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs.

Published

3 years ago

June 9, 2021

Joanna Melki

smbs can now join tiktok's first digital marketing academy in mena

In their never-ending race to compete with large enterprises, SMBs must take advantage of every tool that can give them even the slightest competitive advantage, and marketing their products and services on social media networks such as TikTok is a great example.

The only problem is that small and medium-sized businesses rarely have the resources to hire in-house marketing experts who know how to navigate popular social media networks. Now, TikTok’s business arm is offering all SMBs in the Middle East, North Africa, and Turkey (MENAT) region a cost-effective alternative in the form of its new digital marketing academy.

The digital marketing academy is the first virtual education platform of its kind in the MENA region, and it was created from the ground up to address the needs of SMBs. Those who decide to join it will complete a five-week training program consisting of five distinct courses that cover everything how TikTok works to advertising best practices.

“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” explains Shant Oknayan, TikTok’s general manager of global business solutions MENA.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

After completing the entire course, participants will receive an SMB TikTok Pro digital badge. Although of little value to small businesses that have no intention of showing off their newly acquired skills to others, the digital badge is a boon to agencies, which may use it to promote their services.

You can learn more about TikTok’s first digital marketing academy in the MENA region on its official website.

News

Yango Showcases AI Robots Amid Rising Fulfillment Costs

The company is debuting the high-tech solutions at this year’s Seamless Middle East event, where attendees can experience live demonstrations.

Published

1 min ago

May 15, 2024

Nour Nasir

Yango

Global tech company Yango is debuting its AI-driven warehouse robotics and pick-and-place solutions at the Seamless Middle East event, which is currently running in Dubai (May 14-16). The technologies aim to combat the rising fulfillment costs that are burdening the e-commerce, retail, logistics, and manufacturing sectors.

In e-commerce, fulfillment now represents one-third of all operating expenses. Global giant Amazon saw fulfillment costs rise from 31% of net sales in 2021 to 36% in 2023. Yango’s solutions could provide a much-needed remedy to these escalating figures.

At Seamless Middle East, attendees can experience live demonstrations of Yango’s robotic pick-and-place hardware. This technology leverages “advanced computer vision” to allow stationary robots to perform like human operatives while still managing to move 800 items per hour.

Yango has also introduced stock-taking, goods, and pallet-moving solutions to streamline inventory management and fulfillment. The company’s robots can autonomously navigate warehouses and work together with other machinery to get tasks done faster and more accurately.

Also Read: Plans Underway For Massive Middle East Autonomous Freight Network

Alexei Filippov, Head of Global Business Development at Yango Robotics, said: “As fulfillment costs continue to rise, our warehouse robotics solutions come at a crucial time to help businesses not just survive but thrive. Our new robotics pick-and-place platform, mobile warehouse robotics solutions, and other technologies show Yango’s commitment to innovation and efficiency [and] we’re excited to debut [them] at Seamless Middle East”.

Yango is also showcasing further technologies at the exhibition, including autonomous delivery robots and the AI-powered White Label App and AI Shelf Monitoring System for retail applications.

To learn more about Yango’s solutions and their capabilities, visit the company’s stand (H2-G36) during Seamless Middle East, running until the end of May 16, or find Yango’s thought leaders at one of the event’s panel sessions.