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Sony Announces New Walkman W-ZX707 And NW-A306 Models

The Japanese tech giant has come a long way since its first cassette-based players of the late 1970s.



sony announces new walkman w-zx707 and nw-a306 models

Sony has just unveiled two new Walkman-branded music players, the NW-ZX707 and NW-A306. Both devices offer premium sound and construction and are intended to lure smartphone users into the portable music market using a blend of modern technology and nostalgic branding.

The Tokyo-based company launched its first Walkman player in 1979, and in the process revolutionized the portable music market, selling up to 400 million devices worldwide.

Updating A Legend

To meet the expectations of a new generation of users, both Walkman models are supported by Android 12 and compatible with the latest Wi-Fi standards. Android 12 allows owners to download various music-playing apps from the Google Play Store, as well as enabling YouTube and Spotify users to stream their favorite playlists.

Although many smartphone users will dismiss the idea of a dedicated music-playing device, audiophiles will appreciate details such as the distortion-reducing S-Master HX digital amp, upgraded capacitors and AI-based digital upscaling.

As more and more smartphones ditch physical buttons and headphone ports, readers will be pleased to hear that both the NW-ZX707 and the NW-A306 feature proper controls, USB ports, headphone jacks, and MicroSD slots.

As for battery life, Sony says the NW-ZX707 will last up to 25 hours, while the NW-A306 offers 36 hours of playback, depending on the file type being used.

Pricing & Availability

The Walkman NW-A306 will start from $430, while the NW-ZX707 model will weigh in at a pricey $820. Both players will initially be available in Asian and European markets, and Sony expects both models to significantly boost the company’s profits.


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Yalla!Hub Forms New Partnership With WEE Marketplace

The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.



yalla!hub forms new partnership with wee marketplace

After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.

“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.

wee marketplace delivery driver

Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.

“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.

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The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.

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