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Spotify Adds To Big Tech Layoffs With Highest Job Cuts Since 2000

The popular music streaming company has seen its share price fall by nearly half over the past 12 months.

Published

3 years ago

January 24, 2023

Nour Nasir

spotify adds to big tech layoffs with highest job cuts since 2000

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Swedish music streaming giant, Spotify, is set to cut 6% of its entire workforce — a move which will amount to laying off around 600 employees.

The cuts come as part of efforts to increase efficiencies in a “challenging macro environment”, the tech company announced on Monday, January 23rd. Spotify reported net losses of $181 million in the third quarter of 2022, compared with a $2 million profit the year before, with share prices falling by a monumental 49% in a single year.

Spotify was forced to take the decision after soaring costs and growing operational expenditure began to rapidly outpace revenue generation, and followed the firing of 38 staff from Gimlet Media and Parcast podcast studios in October, which are also owned by the Swedish streaming service.

“In hindsight, I was too ambitious in investing ahead of our revenue growth,” admitted chief executive Daniel Ek. “That would have been unsustainable long-term in any climate, but with a challenging macro environment, it would be even more difficult to close the gap”.

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Ek went on to confirm that chief content officer Dawn Ostroff would also be leaving the company, whose workforce numbered 9,800 employees in mid-2022.

A total of 97,171 jobs were axed in the technology sector in 2022, a 649% increase over 2021 and the highest since the fateful dot-com crash of the early 2000s. Spotify’s layoffs mirror those of other corporations in the technology sector, including Meta, Microsoft, Amazon, and Google’s Alphabet. Part of those cuts can be explained by the extra hires required during the height of the Covid pandemic, though rising interest rates and growing fears of a recession are also influencing the somber atmosphere.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

6 days ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.