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Sony Announces New Walkman W-ZX707 And NW-A306 Models

The Japanese tech giant has come a long way since its first cassette-based players of the late 1970s.

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sony announces new walkman w-zx707 and nw-a306 models
Sony

Sony has just unveiled two new Walkman-branded music players, the NW-ZX707 and NW-A306. Both devices offer premium sound and construction and are intended to lure smartphone users into the portable music market using a blend of modern technology and nostalgic branding.

The Tokyo-based company launched its first Walkman player in 1979, and in the process revolutionized the portable music market, selling up to 400 million devices worldwide.

Updating A Legend

To meet the expectations of a new generation of users, both Walkman models are supported by Android 12 and compatible with the latest Wi-Fi standards. Android 12 allows owners to download various music-playing apps from the Google Play Store, as well as enabling YouTube and Spotify users to stream their favorite playlists.

Although many smartphone users will dismiss the idea of a dedicated music-playing device, audiophiles will appreciate details such as the distortion-reducing S-Master HX digital amp, upgraded capacitors and AI-based digital upscaling.

As more and more smartphones ditch physical buttons and headphone ports, readers will be pleased to hear that both the NW-ZX707 and the NW-A306 feature proper controls, USB ports, headphone jacks, and MicroSD slots.

As for battery life, Sony says the NW-ZX707 will last up to 25 hours, while the NW-A306 offers 36 hours of playback, depending on the file type being used.

Pricing & Availability

The Walkman NW-A306 will start from $430, while the NW-ZX707 model will weigh in at a pricey $820. Both players will initially be available in Asian and European markets, and Sony expects both models to significantly boost the company’s profits.

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Checkout.com Set To Launch Card Issuing In The UAE

The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.

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checkout.com set to launch card issuing in the uae

Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.

The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.

Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.

omar sultan al olama uae’s minister of state for artificial intelligence

Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.

One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.

The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.

Also Read: Protecting Your WhatsApp Account From Hackers: Kaspersky Expert Tips

The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.

Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.

With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.

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