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Talabat And Truecaller Enter Strategic Partnership

Truecaller’s Verified Business Caller ID solution will provide a safe and efficient experience for Talabat food delivery teams, restaurant partners, and end users.



talabat and truecaller enter strategic partnership

Talabat, a leading MENA food delivery platform, has announced a new strategic collaboration with Truecaller, a platform for verifying contacts and blocking unwanted communication. The partnership aims to revolutionize the food delivery sector by boosting customer safety and streamlining communications using Truecaller’s Verified Business Caller ID suite.

At a time when smartphone users are inundated with nuisance calls, Talabat aims to provide a trusted, secure experience for delivery personnel, restaurant affiliates, and end-customers. Using Truecaller’s Verified Business Caller ID solution, the delivery firm can now provide an authentic brand identity while allowing users to easily spot genuine business calls.

talabat and truecaller partnership

By integrating elements including brand name, logo, category name, verification mark, and a unique green badge, Talabat will now enjoy a unique and more trustworthy presence in the Middle East and North African markets.

Priyam Bose, Global Head GTM & Developer Products, Truecaller, stated: “Truecaller is synonymous with trust and safety in communication […] We are thrilled to partner with Talabat, empowering their restaurant partners and delivery personnel to offer a superior, efficient, and safer communication experience to their customers, from the moment of ordering to the delivery lifecycle”.

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Meanwhile, Hadeer Shalaby, Talabat Egypt MD, emphasized the company’s dedication to seamless operations and end-user satisfaction: “We strongly believe in the power of effective partnerships, and we are pleased to collaborate with Truecaller. This partnership aims to facilitate communication between our customers and delivery teams, ensuring the fastest and safest service possible”.

So far, over 2500+ businesses worldwide have benefitted from Truecaller’s Verified Business Caller ID and other advanced communication features. Besides enhancing business communication efficiency, the company has significantly reduced phone-related fraud and scams, helping to promote heightened customer safety during business communications.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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