News
Truecaller Reveals New Brand Identity & Feature Update
The refreshed “True Blue” logo follows an increased commitment to consumer privacy and safety, including new AI anti-fraud features.
Truecaller has been a market leader in call identification solutions for over 14 years, and boasts a staggering 356 million users worldwide.
Today, the company has announced details of a corporate rebranding, including a new app icon for the Google Play Store and Apple App Store. The update not only coincides with a range of updated Truecaller software but is also said to reflect the brand’s “renewed sense of purpose, energy, and enthusiasm”.
Commenting on the announcement, Alan Mamedi, Truecaller co-founder and CEO, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve every day”.
As part of the brand refresh, Truecaller users also gain access to a powerful new feature of the company’s AI Identity Engine called Search Context. The software will instantly notify users if the name for the number has been recently changed or is being changed frequently. The app also displays these contextual messages in three color categories: blue for neutral changes, yellow for potentially suspicious activity, and red for highly suspicious or known fraudulent activity. Messages will be shown to Truecaller users on all search results in Android, iOS, and via Truecaller web.
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The new brand identity was created by leading consultants Interbrand and will roll out worldwide over the coming weeks. To see the changes, users need to update to version 13.34 or later on Android and version 12.58 or newer on iOS.
News
UAE-Built Falcon-H1 Arabic Leads LLM Benchmarks
The lean Emirati-built language model beats larger global systems and puts Arabic at the center of training.
Abu Dhabi’s Technology Innovation Institute has released an Arabic-first large language model that tops global test boards, an uncommon edge for a region long served by English-centric systems.
Falcon-H1 Arabic comes in 3B, 7B and 34B versions. The flagship posts 75.36% accuracy on comprehensive Arabic tasks and ranks first on the Open Arabic LLM Leaderboard. It also outperforms Meta’s Llama-70B and Alibaba’s Qwen-72B while using less than half their parameters. The smallest model beats Microsoft’s Phi-4 Mini by ten percentage points on equivalent benchmarks.
Arabic remains hard territory for AI. Flexible word order, dense morphology and constant switching between regional dialects and Modern Standard Arabic leave many global models missing context or tone. Academic research has pointed to a shortage of annotated datasets for dialect and informal speech. The impact shows up in classrooms, call centers and government portals where Arabic chatbots lag their English counterparts.
TII trained Falcon-H1 Arabic on formal writing, dialects and culturally grounded content. Beyond scores, it handles practical use: long conversations, reasoning rather than literal translation, and inputs of up to 192,000 words — enough for medical records or legal filings.
“The aim is innovation that is accessible, relevant, and impactful,” said Faisal Al Bannai, Adviser to the UAE President and Secretary-General of the Advanced Technology Research Council.
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Arabic is spoken by more than 450 million people across over 20 countries, yet has often been treated as a secondary language for foundation models. The UAE move signals a push to flip that logic and build Arabic-native stacks rather than wait for global systems to improve.
Falcon models have led their categories since 2023. With H1 Arabic, TII is offering free access via chat.falconllm.tii.ae for developers, media, healthcare and public-sector users looking to automate in natural Arabic.
As the region continues to invest in sovereign computing and data localization, the addition of Falcon-H1 Arabic adds a powerful tool built for the native language, instead of an afterthought attached to an English-trained system.
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