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Truecaller Reveals New Brand Identity & Feature Update

The refreshed “True Blue” logo follows an increased commitment to consumer privacy and safety, including new AI anti-fraud features.

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truecaller reveals new brand identity and feature update
Truecaller

Truecaller has been a market leader in call identification solutions for over 14 years, and boasts a staggering 356 million users worldwide.

Today, the company has announced details of a corporate rebranding, including a new app icon for the Google Play Store and Apple App Store. The update not only coincides with a range of updated Truecaller software but is also said to reflect the brand’s “renewed sense of purpose, energy, and enthusiasm”.

Commenting on the announcement, Alan Mamedi, Truecaller co-founder and CEO, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve every day”.

truecaller new update

As part of the brand refresh, Truecaller users also gain access to a powerful new feature of the company’s AI Identity Engine called Search Context. The software will instantly notify users if the name for the number has been recently changed or is being changed frequently. The app also displays these contextual messages in three color categories: blue for neutral changes, yellow for potentially suspicious activity, and red for highly suspicious or known fraudulent activity. Messages will be shown to Truecaller users on all search results in Android, iOS, and via Truecaller web.

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The new brand identity was created by leading consultants Interbrand and will roll out worldwide over the coming weeks. To see the changes, users need to update to version 13.34 or later on Android and version 12.58 or newer on iOS.

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Samsung Galaxy Ring Wearable Will Launch In Eight Sizes

A recent Korean report reveals the model numbers of the new health tracking device, as well as details of its key features.

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samsung galaxy ring wearable will launch in eight sizes

The global launch of the Samsung Galaxy Ring is hotly anticipated, with details about the next-gen wearable gradually emerging since the company’s teaser announcement back in January. Now, a report has also unveiled the model numbers for the device, suggesting it will be available in eight different sizes.

While Samsung has yet to divulge detailed specs and features of the Galaxy Ring, it’s likely to feature an array of health and sleep monitoring functionalities, while boasting a battery life of up to nine days on a single charge.

As per a Galaxy Club report, there are currently eight confirmed variants of the Galaxy Ring: SM-Q500, SM-Q501, SM-Q502, SM-Q505, SM-Q506, SM-Q507, SM-Q508, and SM-Q509.

However, the mystery shrouding two absent model numbers persists, leaving speculation as to whether they signify additional sizes or if Samsung plans to unveil a later ninth variant of the ring, as previously hinted. There’s conjecture that these models may correspond to US ring sizes 5 and above, commencing with the SMQ500, with subsequent numbers potentially indicating larger ring sizes, possibly reaching up to size 13, aligning with model number SM-Q509.

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Recent Korean reports have shed light on how Samsung’s Mobile eXperience division (MX) collaborated with the Home Appliance department to integrate Samsung Food with the Galaxy Ring: Tailored for daily activity tracking, the Galaxy Ring, when paired with Samsung Food and an intelligent Samsung refrigerator featuring AI vision, delivers personalized dietary guidance based on calorie intake and BMI.

Samsung is banking on the user-friendly interface and high durability of the ring to redefine the healthcare wearables landscape. Meanwhile, Apple is also making strides in the development of a smart ring, aimed at monitoring users’ health biometrics discreetly when worn on the finger. According to the Electronic Times report, Apple has been closely monitoring market interest in this more inconspicuous alternative to a traditional watch.

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