News

Truecaller Reveals New Brand Identity & Feature Update

The refreshed “True Blue” logo follows an increased commitment to consumer privacy and safety, including new AI anti-fraud features.

Published

1 year ago

September 20, 2023

Nour Nasir

Truecaller

Truecaller has been a market leader in call identification solutions for over 14 years, and boasts a staggering 356 million users worldwide.

Today, the company has announced details of a corporate rebranding, including a new app icon for the Google Play Store and Apple App Store. The update not only coincides with a range of updated Truecaller software but is also said to reflect the brand’s “renewed sense of purpose, energy, and enthusiasm”.

Commenting on the announcement, Alan Mamedi, Truecaller co-founder and CEO, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve every day”.

truecaller new update

As part of the brand refresh, Truecaller users also gain access to a powerful new feature of the company’s AI Identity Engine called Search Context. The software will instantly notify users if the name for the number has been recently changed or is being changed frequently. The app also displays these contextual messages in three color categories: blue for neutral changes, yellow for potentially suspicious activity, and red for highly suspicious or known fraudulent activity. Messages will be shown to Truecaller users on all search results in Android, iOS, and via Truecaller web.

Also Read: Ovasave Empowers Women To Tackle Difficult Fertility Choices

The new brand identity was created by leading consultants Interbrand and will roll out worldwide over the coming weeks. To see the changes, users need to update to version 13.34 or later on Android and version 12.58 or newer on iOS.

News

HiFuture’s New Smartwatch Packs Dual Band GPS & AMOLED Display

The model, known as ACTIVE, also features AI fitness tracking, 5 ATM water resistance, and a powerful dual-core processor.

Published

34 mins ago

October 11, 2024

Nour Nasir

hifuture's new smartwatch packs dual band gps and amoled display

Chinese tech firm HiFuture has launched a new smartwatch known as the ACTIVE, which blends advanced features with an elegant aesthetic. The timepiece is engineered to enhance fitness routines, outdoor adventures, and daily activities, all while maintaining a sleek and modern look.

At the heart of the HiFuture ACTIVE is a large, circular, 1.43-inch AMOLED display, offering vibrant colors, sharp details, and excellent visibility, even in bright outdoor conditions.

hifuture new active smartwatch

The smartwatch also includes Dual Band GPS, delivering highly accurate location tracking, whether you’re hiking, running, or cycling. It supports a wide range of satellite navigation systems, such as GPS, GLONASS, Galileo, BeiDou, IRNSS, and QZSS, making the watch an ideal companion for outdoor enthusiasts who need reliable navigation support during their adventures.

Powered by Syntra AI, HiFuture’s ACTIVE smartwatch is able to adapt to users’ routines. Syntra AI monitors sports activities, provides detailed sleep analysis, tracks heart health, and offers fitness insights to help users make the most of their smartwatch. The adaptive system also ensures efficient power usage and personalizes the experience based on individual fitness goals and habits.

Also Read: UGREEN Nexode Pro Review: Portable Yet Powerful Chargers

In terms of speed and performance, the ACTIVE smartwatch features a powerful dual-core processor. The advanced CPU ensures fast multitasking, quick app launches, and immediate access to health data.

Finally, the ACTIVE smartwatch also has a 5 ATM waterproof rating, making it perfect for swimming, running in the rain, or participating in water sports. Additionally, the watch supports over 100 sports modes, including swimming, cycling, yoga, and more, making it a versatile fitness companion for users with varied physical interests.