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The Middle East Is Rapidly Becoming An eSports Hub

Events like the BLAST Premier World Finals in the United Arab Emirates are cementing the region’s reputation as a gamer’s paradise.

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the middle east is rapidly becoming an esports hub

eSports champions are gearing up for the Blast Premier World Final, hosted in Abu Dhabi on December 16 and 17. Gaming fans from around the world will gather to experience the action first-hand as “part of a three-year partnership with AD Gaming” that seeks to cement the UAE’s position in the gaming sector and “contribute to the growth of esports in Abu Dhabi”.

BLAST has already created a huge buzz around the eSports scene, and the tournament’s arrival in Abu Dhabi should boost the profile of the entire MENA region. According to a Statista survey, Egypt leads the region with 6.32 million residents who consider themselves gamers. Meanwhile, the UAE will be home to another 1.73 million participants by 2028.

To cater to the growing Middle Eastern fanbase, BLAST.tv will “bring fans closer to the action, serving up maximum excitement for esports lovers with a number of innovative features on offer, helping them watch events live like never from the comfort of their homes”.

Andrew Haworth, Director of Production and Operations at BLAST and Commissioner for BLAST Premier, explained that “esports has the ability to engage with hard-to-reach, tech-savvy, and young audiences, which separates it from other industries”.

Also Read: Top 10 Best Video Games Set In The Middle East

Unlike other sporting events, eSports has a unique selling point in that the games are live and accessible anywhere. “Through the healthy relationship technology has with esports, it is able to bring fans to the very heart of this viewing experience in an interactive and innovative way,” said Haworth, who is optimistic that the genre could soon become as big as F1 racing.

Recent data seems to agree, as surveys show that overall, people now spend more time watching eSports than they do with Netflix. BLAST aims to make esports a global experience that encapsulates “skill level, player stardom, drama, production quality, and storylines”.

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Yabi Introduces AI Financial Coach For Smarter Money Moves

The app provides real-time, personalized financial guidance, helping UAE residents manage money smarter, reduce debt, and build wealth effortlessly.

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yabi introduces ai financial coach for smarter money moves
Yabi

Imagine having 24/7 access to an expert financial advisor — someone who understands your spending habits, helps you save more effectively, and offers guidance for every financial decision. That’s the vision behind Yabi’s revamped platform, an AI-driven finance app designed to transform personal finance management in the UAE.

Unlike traditional budgeting tools, Yabi acts as an always-available AI advisor, analyzing your unique spending patterns and offering real-time, tailored financial advice. Whether you’re making everyday purchases, planning a big trip, or saving for a major milestone, Yabi keeps you on track and helps you make informed financial choices.

Rakhil Fernando, CEO of Yabi, explains the mission behind the platform: “Financial literacy is not optional — it’s essential. But most financial tools today feel outdated and overly complex. Yabi is here to change that by offering AI-powered financial coaching that’s smart, simple, and accessible to everyone in the UAE”.

Here are some of the updated app’s new features:

  • AI-Powered Financial Coach: A 24/7 digital advisor providing real-time financial guidance based on your spending habits and available in multiple languages.
  • Live Insights: Connect your bank accounts for a detailed breakdown of your expenses.
  • Tailored Budgeting: Yabi creates a budget that fits with your actual spending habits rather than generic financial advice.
  • Interactive Financial Education: Learn the essentials of saving, investing, and credit management through engaging content integrated into the AI experience.
  • Automated Expense Tracking: Receive instant alerts on overspending, identify hidden charges, and cut unnecessary subscriptions with ease.
  • Credit Score & Financial Health Monitoring: Get free credit score checks and AI-driven recommendations to enhance your financial standing.

Also Read: A Guide To Digital Payment Methods In The Middle East

Finally, Yabi is also gearing up to introduce its own debit card and a suite of financial products, making it easier to save, spend, and invest within a single platform.

Want to try Yabi for yourself? You can download the app on the Apple App Store and Google Play Store.

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